Artificial intelligence is growing at a rapid rate. According to a May 17, 2018 article published by Stanford News, artificial intelligence (AI) combined with other advancing technologies, will lead to more efficient production. The publication predicts that more routine jobs will replace people with machines, leaving more complicated tasks to human beings capable of seeing the big picture and knowing how to interpret problems while offering solutions.
Digital marketing is already leaps and bounds ahead of the work place in how artificial intelligence is used to promote business growth. This article will reveal how AI is used in digital marketing today, and where it is headed in the future.
More than 92 percent of all Internet searches are performed using Google. That said, the ability to rank your content in Google’s SERPs is a necessary step for most businesses trying to grow. And since Google’s algorithm uses AI coupled with machine learning to understand search intent and rank content according to the user’s needs, organic search strategies must be created by digital marketing agencies with SEO experts who know how to create content favored by the search engine and that resonates with target customers.
On October 26, 2015 Google confirmed RankBrain, an algorithm running on an artificial intelligence system that self-educates and guesses what searchers mean while looking at records and results. Then Google uses the data to present results that provide a better user experience.
In order to be found in Google, 70 percent of your strategy will rely on creating amazing content. Gone are the days where stuffing content with keywords and linking from directories moved websites onto the first page of Google. Artificial intelligence now works with machine learning technology to make Google’s algorithm more human than ever, and in order to stay in the search engine’s good graces, your content must have that human touch. In other words, it must be written for specific audiences, touching on their common needs and pain points, while educating people and providing solutions.
Over the last year we saw a huge spike in the use of chatbots. In fact, Larry Kim sold WordStream to pursue his dream of starting a chatbot service (Mobile Monkey). Over the last year we have learned how AI and chatbots do more to impact how we experience the web, and how the technologies work to create more authentic customer experiences while driving business growth. New advances in technology and software are making it easier for digital marketing agencies to use live chat and bot platforms to generate leads and complete sales. More CRMs are creating solutions for integrating chatbot technology into the platform and operating system. In fact, chatbot technology proves to be a valuable asset for all levels of the funnel. From generating traffic off Facebook chat, to converting organic traffic on a website into bonafide leads, and to closing deals through sales conversations, chatbots not only work around the clock without the need for human team members to be manning the system on a 24/7 basis, but they also collect valuable data on leads and users that help marketers optimize strategies. Not only can chatbots help organizations save money by potentially eliminating another salary but the technology also allows marketers to focus their time and effort in other areas thus increasing overall efficiency.
AI is one of many technologies used to work with custom strategies to facilitate business growth. Not all businesses are an ideal fit for custom Growth Stacks, but when the fit is there, the impact on your business is game-changing. Download our FREE guide on the WEBITMD Growth Stack, imagine how your business can benefit from a customized set of strategies and tools, and give us a call so we can learn about your goals.
