---
title: Hispanics turn to the Web! | WEBITMD
description: A study from AOL found that Hispanic Web users are more likely to be more trustworthy in the information they find online. The Hispanic population is a relatively younger market on the internet but their numbers are growing. The study concluded that nearly three-quarters of Hispanic Web users had confidence in product rating sites, for […]
---

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# [Hispanics turn to the Web! | WEBITMD](https://blog.webitmd.com/growth-marketing/hispanics-turn-to-the-web)

 Written by [Janet Lee](https://blog.webitmd.com/author/janet-lee) | February 19, 2010

A study from AOL found that Hispanic Web users are more likely to be more trustworthy in the information they find online. The Hispanic population is a relatively younger market on the internet but their numbers are growing.

The study concluded that nearly three-quarters of Hispanic Web users had confidence in product rating sites, for example, compared with 28% who put more stock in the opinions of their friends. Many of the other results of the study are provided in the graph below:

This study also showed that Hispanics were:  
 • More likely to turn to the Web in almost every phase of the purchase decision (from learning process to brand awareness to final purchase decision)  
 • More likely to be online via mobile technologies  
 • Less likely to use email or talk over the phone or in person  
 • More likely to share deals or information with friends from online sources

Here is a graph that demonstrates the Hispanics use of communication:

Information Provided By: eMarketer  
 Blog Post Written By: Kent Seiders

[View full post](https://blog.webitmd.com/growth-marketing/hispanics-turn-to-the-web)

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