For CEO’s and other C suite executives who are looking to grow their business, inbound marketing should be a top consideration. As consumer habits change and more people choose to do their own research, companies need to adapt or they will fall behind.
Inbound marketing is a customer-centric approach that empowers buyers by educating and informing them on possible solutions. There are many agencies out there who specialize in this approach, so executives can get help by working with the best inbound marketing agencies in Los Angeles, to those in New York.
Here are five BIG reasons why CEOs should start utilizing inbound marketing today:
When compared to outbound marketing tactics, such as billboards or television ads, inbound marketing can bring you new customers at a much lower cost. This is because inbound marketing allows you to be much more targeted with your efforts, only reaching your target personas.
By developing original and informative content that is helpful to your ideal customer, you are allowing them to find you. This means you don’t have to spend tons of money on highly visible print ads or television spots, you simply produce the content and promote it through your website, blog, emails, and social media. It may take more time to see results, but you will save money in the long run.
For young companies and lesser-known brands, trust is everything. People need to feel like your company has their best interest in mind or they won’t make a purchase.
Inbound marketing helps create trust and builds relationships because you are actively providing solutions to problems instead of promoting your brand. By creating educational content and optimizing for the right keywords and hashtags, you are allowing people to find you organically. If they find your content helpful, they are more likely to continue engaging with your brand and may even make a purchase down the road.
Although inbound marketing campaigns will generally take some time (between 3 – 6 months) to gain traction, they have a much longer lifespan than other mediums. For example, a paid media campaign will produce immediate results, but the phone calls are going to stop as soon as you stop running ads.
Inbound marketing campaigns, on the other hand, will essentially live forever. You may publish a blog post today that gets no traffic, but in two or three years it could be your most trafficked web page.
The better you understand your customers, the more successful your marketing will be. Period.
Inbound marketing affords you this opportunity by providing valuable insights into where your website visitors are coming from, what they are interested in, and what they are not interested in. If you are using an advanced marketing platform, such as HubSpot, you can even access detailed records of each and every one of your contacts. This will tell you what pages they have viewed, what CTAs they have clicked, what emails they have opened, and more.
Marketing doesn’t stop once someone has made a purchase. In fact, this would be a huge mistake. The core tenets of inbound marketing are as follows:
The final stage (delight) is often the most overlooked and possibly the most important. The idea is that if you continue to communicate with and provide value to customers after they make a purchase, you can gain referral business – and we all know how valuable referral business can be!
Inbound marketing should be a core part of any marketing plan that strives for business growth. Not only does it cost less and live longer than most other marketing tactics, it can also increase the lifetime value of your customers by encouraging repeat business and referrals.
CEO’s and other C suite executives looking for assistance can partner with inbound marketing agencies for both tactical and strategic support. Download the FREE guide below to learn more.
