---
title: WEBITMD NEWSLETTER VOL.14
description: INBOUND 2023 is right around the corner. Here's what we're hyped to see...
image: https://blog.webitmd.com/hubfs/blog-newsletter_thumbnail_volume14.jpg
---

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    - [MESSAGING & POSITIONING →](https://webitmd.com/messaging-positioning)
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# WEBITMD NEWSLETTER VOL.14

 Reading Time: 6 minutes

![WEBITMD](https://blog.webitmd.com/hubfs/WEBITMD%20avatar%20pink%202000%20px.jpg)

By WEBITMD

August 15, 2023

![newsletter_vol_14_headerImage](https://blog.webitmd.com/hs-fs/hubfs/newsletter_vol_14_headerImage.jpg?width=1495&height=582&name=newsletter_vol_14_headerImage.jpg)

5 SESSIONS YOU DEFINITELY DON'T WANT TO SKIP...

HubSpot's annual INBOUND conference is less than three weeks away! This year's agenda features more than 180 sessions with topics ranging from AI to company culture and everything in between.  
   
If your head is spinning from all the possibilities, don't worry. We've picked our top five must-see sessions here to help you kickstart your planning.

Can't make it in person this year? HubSpot will be live-streaming the main stage sessions on YouTube, but most sessions (including our picks) are in-person only.

If you don't want to miss any of the INBOUND insights, be sure to [follow WEBITMD on LinkedIn](https://www.linkedin.com/company/webitmd?utm_campaign=2023%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-80z5vpZTxZbtcqGhSSxML_jzGDrez9IF5oWu4MAVVUjxMpkkird8mWSpfd7aymvJtwecWM) where we'll be sharing recaps, takeaways, quotes, and tips throughout the conference!

[STAY IN THE LOOP](https://www.linkedin.com/company/webitmd)

---

## 1. SIX NO-BS REASONS WHY YOUR SALES ENABLEMENT STRATEGY SUCKS 😬

WHEN: Wednesday, September 6th, 2:30-3:15 PM  
SPEAKER: [George B. Thomas](https://www.linkedin.com/in/georgebthomas/?utm_campaign=2023%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-80z5vpZTxZbtcqGhSSxML_jzGDrez9IF5oWu4MAVVUjxMpkkird8mWSpfd7aymvJtwecWM), Owner & HubSpot Helper @ George B. Thomas LLC  
WHY WE PICKED IT:   
Sales enablement can be tricky to master, but it's essential for business growth in this turbulent market. We're looking forward to George's "radically candid" session where he'll share some of the most common sales enablement pitfalls and how to fix them.   
[LEARN MORE >>](https://www.inbound.com/agenda?sessionName=--no-bs-reasons-why-your-sales-enablement-strategy-sucks&utm_campaign=2023%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-80z5vpZTxZbtcqGhSSxML_jzGDrez9IF5oWu4MAVVUjxMpkkird8mWSpfd7aymvJtwecWM)

## 2. AI FOR B2B: WHAT, WHY, AND HOW  🤖

WHEN: Thursday, September 7th, 1:15-2:45 PM  
SPEAKER: [Kerry Cunningham](https://www.linkedin.com/in/kerrycunningham/?utm_campaign=2023%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-80z5vpZTxZbtcqGhSSxML_jzGDrez9IF5oWu4MAVVUjxMpkkird8mWSpfd7aymvJtwecWM), Senior Principal, Product Marketing @ 6Sense\\  
WHY WE PICKED IT:  
AI is all the rage and its applications for marketers reach far beyond just ChatGPT. We're excited to hear the latest research on the nature of B2B buying journeys in this session and learn how AI can be used to improve all aspects of B2B revenue generation.   
[LEARN MORE >>](https://www.inbound.com/agenda?sessionName=ai-for-b-b--what--why--and-how&utm_campaign=2023%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-80z5vpZTxZbtcqGhSSxML_jzGDrez9IF5oWu4MAVVUjxMpkkird8mWSpfd7aymvJtwecWM)

## 3. THINGS EVERY HUBSPOT ADMIN NEEDS TO KNOW 🤓

WHEN: Thursday, September 7th, 1:15-2:00 PM  
SPEAKER: [Kyle Jepson](https://www.linkedin.com/in/kyleanthonyjepson/?utm_campaign=2023%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-80z5vpZTxZbtcqGhSSxML_jzGDrez9IF5oWu4MAVVUjxMpkkird8mWSpfd7aymvJtwecWM), Academy Evangelist @ HubSpot  
WHY WE PICKED IT:  
If you're a HubSpot power user, you've definitely seen a few of Kyle's tips and tricks videos before. We're stoked for his session this year which is sure to be jam-packed with practical skills and strategies to help HubSpot admins implement, optimize, and troubleshoot the tool.   
[LEARN MORE >>](https://www.inbound.com/agenda?sessionName=things-every-hubspot-admin-needs-to-know&utm_campaign=2023%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-80z5vpZTxZbtcqGhSSxML_jzGDrez9IF5oWu4MAVVUjxMpkkird8mWSpfd7aymvJtwecWM)

## 4. LESS CONTENT, MORE IMPACT 💥

WHEN: Friday, September 8th, 12:45-2:15 PM  
SPEAKERS: [Adelle McElveen](https://www.linkedin.com/in/adellem/?utm_campaign=2023%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-80z5vpZTxZbtcqGhSSxML_jzGDrez9IF5oWu4MAVVUjxMpkkird8mWSpfd7aymvJtwecWM), Sr. Product Manager @ Parse.ly & [Kayla Mehojah](https://www.linkedin.com/in/kayla-mehojah/?utm_campaign=2023%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-80z5vpZTxZbtcqGhSSxML_jzGDrez9IF5oWu4MAVVUjxMpkkird8mWSpfd7aymvJtwecWM), Content Marketer @ WordPress VIP  
WHY WE PICKED IT:  
This year, marketers everywhere are being tasked to do more with less. We love that this session is all about getting your content to work smarter and harder for you by determining which metrics matter and aligning your team around them.   
[LEARN MORE >>](https://www.inbound.com/agenda?sessionName=less-content--more-impact&utm_campaign=2023%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-80z5vpZTxZbtcqGhSSxML_jzGDrez9IF5oWu4MAVVUjxMpkkird8mWSpfd7aymvJtwecWM)

## 5. MYSTERY OF MARKETING ATTRIBUTION: HOW TO OPTIMIZE YOUR EFFORTS

WHEN: Friday, September 8th, 1:00-1:30 PM  
SPEAKER: [Connor Jeffers](https://www.linkedin.com/in/connor-jeffers?utm_campaign=2023%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-80z5vpZTxZbtcqGhSSxML_jzGDrez9IF5oWu4MAVVUjxMpkkird8mWSpfd7aymvJtwecWM), CEO @ Aptitude 8 & hapily  
WHY WE PICKED IT:  
Thanks to ever-changing regulations and platform policies, marketing attribution isn't so straightforward these days. We're interested in hearing Connor's take on why traditional methods of marketing attribution often fall short and how marketers can optimize their spend.   
[LEARN MORE >>](https://www.inbound.com/agenda?sessionName=mystery-of-marketing-attribution--how-to-optimize-your-efforts&utm_campaign=2023%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-80z5vpZTxZbtcqGhSSxML_jzGDrez9IF5oWu4MAVVUjxMpkkird8mWSpfd7aymvJtwecWM)

 

---

  
*We'd love to hear which sessions piqued your interest, subscriber. Let us know your must-sees so we can add them to our agendas and [shoot us a message](mailto:mattan@webitmd.com) if we'll be seeing you in Boston!*

😉 *TLDR: TLDR: Here are our top sessions for [sales enablement](https://www.inbound.com/agenda?sessionName=--no-bs-reasons-why-your-sales-enablement-strategy-sucks&utm_campaign=2023%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-80z5vpZTxZbtcqGhSSxML_jzGDrez9IF5oWu4MAVVUjxMpkkird8mWSpfd7aymvJtwecWM), [AI](https://www.inbound.com/agenda?sessionName=ai-for-b-b--what--why--and-how&utm_campaign=2023%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-80z5vpZTxZbtcqGhSSxML_jzGDrez9IF5oWu4MAVVUjxMpkkird8mWSpfd7aymvJtwecWM), [HubSpot tips](https://www.inbound.com/agenda?sessionName=things-every-hubspot-admin-needs-to-know&utm_campaign=2023%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-80z5vpZTxZbtcqGhSSxML_jzGDrez9IF5oWu4MAVVUjxMpkkird8mWSpfd7aymvJtwecWM), [content marketing](https://www.inbound.com/agenda?sessionName=less-content--more-impact&utm_campaign=2023%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-80z5vpZTxZbtcqGhSSxML_jzGDrez9IF5oWu4MAVVUjxMpkkird8mWSpfd7aymvJtwecWM), and [marketing attribution](https://www.inbound.com/agenda?sessionName=mystery-of-marketing-attribution--how-to-optimize-your-efforts&utm_campaign=2023%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-80z5vpZTxZbtcqGhSSxML_jzGDrez9IF5oWu4MAVVUjxMpkkird8mWSpfd7aymvJtwecWM). *

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