3 FAST & FREE TIPS TO IMPROVE YOUR EMAIL MARKETING
The Super Bowl of email marketing is almost here — yes, we mean Black Friday and Cyber Monday (BFCM).
For DTC and B2B brands alike, this time of year presents some of the biggest challenges for email performance; inboxes are crowded, readers are traveling, and the pressure is on to hit EOY targets.
As you gear up to close out Q4, here are three email quick wins that are completely free and take five minutes or less to implement.
1. PICK A STRATEGIC "FROM NAME" 👋
By choosing a strategic "from name", you can take full advantage of the precious real estate you get in your customers' inboxes to help boost open rates.
Try customizing your sender name based on your audience, offer, or objective. Here are some examples of what that might look like for your brand:
- [Your brand name] for Startups
- [Your brand name] VIP Rewards
- [Your brand name] Flash Sale
2. CONNECT THE PREVIEW TEXT 🔗
Unfortunately, we still get emails from brands all the time with preview text that goes something like, "Brand_name_logo_FINAL(1) View this email in browser." Not very enticing, right?
Think of your preview text as an extension of your subject line. Use it to continue your thought, add more value, or reveal extra information, as shown in the examples below.
3. REFRAME YOUR CTAS 🎯
When it comes to CTAs, it's not about what you want the reader to do, it's about what's in it for them.
So, for example, if you want your readers to check out your shop's new collection, you might say, "Get the Look," or, "See What's New," rather than, "Shop Now."
Here are some other common CTAs that can be reframed to highlight the benefit for the reader:
- Register Now ➡️ Save Your Spot
- Sign Up ➡️ Join the Community
- Shop the Sale ➡️ Unlock Your Savings
- Continue Shopping ➡️ Jump Back In
- Download Now ➡️ Get Your Copy
Like what you read today? There's more where that came from. Check out these related blogs to learn more tips and tricks:
👉 5 eCommerce Strategies To Drive Holiday Sales
👉 Launch a B2B Email Marketing Campain in 7 Steps
😉 TLDR: Customize your sender name, be thoughtful about preview text, and frame your CTAs around the benefit for the reader.
