THE BEST OF BOTH WORLDS
Exhibiting at trade shows and conferences is a cornerstone of many B2B marketing plans. To get the best results at these events, you need a strong digital marketing strategy to support your presence (in addition to having the best swag, of course).
Today, we're sharing seven digital strategies that can help you build interest before your events, engage participants in real-time, and maintain momentum with attendees long after. Let's dive in!
BOOST PRE-EVENT AWARENESS 📣
There are plenty of ways to build excitement before the trade show doors even open, including:
- Email announcements: Email is a great way to announce your presence at upcoming trade shows and book meetings with attendees in advance. Bonus points if you include a special offer to entice readers to stop by your booth!
- Website banners: Let your website visitors know you'll be attending a trade show or conference by adding a banner to your homepage.
- Social media posts: Post about your upcoming trade shows on social media using relevant hashtags so your followers know where to find you.
DRIVE ENGAGEMENT DURING THE EVENT 🤝
During the trade show, you can support your IRL presence and drive more traffic to your booth with the following strategies.
- Targeted digital ads: Advertise your booth number to attendees by running geotargeted digital ads around the trade show venue.
- Customized landing pages: Build a customized landing page for the trade show that is tailored to the interests and pain points of attendees. This page can be leveraged in QR codes at your booth, social media posts, and more.
MAINTAIN CONNECTION AFTERWARD 🔗
After the event, nurture your new connections and build on your momentum with the following strategies.
- Follow-up campaigns: Send personalized follow-up emails to leads from the trade show and incorporate key takeaways from the event into your next newsletter or email blast.
- Content marketing: Share key learnings on your blog and social media to capture post-event traffic and interest.
😉 TLDR: Augment your event marketing with digital strategies like emails, geotargeted ads, customized landing pages, and social media campaigns.