TAKING ADVANTAGE OF THE HOLIDAYS
This month, we're focusing on how to fine-tune your e-commerce strategy so you can make the most of the upcoming holidays and have a fantastic back half of the year.
Capture Attention in the First Fold: On the mobile version of Shopify, customers see the product image in the first fold, and the product details & "add to cart" button in the second. Make sure that your headlines and value propositions grab attention immediately in that first fold, so visitors stay on your page longer and decide to make a purchase.
Simplify Your Checkout Process: One of the biggest reasons people abandon their carts? Excessively complicated checkout processes. Consider an easy, single-page checkout process, as well as tools that speed up the process like Google Autofill and site breadcrumbs.
A/B Test Regularly: Frequent A/B testing benefits your ecommerce strategy in a number of ways. It gives you the data you need to accurately improve the customer's experience while also boosting SEO.
Retarget Like a Pro: Don't let those window shoppers get away. Set up smart retargeting campaigns to bring back visitors who showed interest but didn't convert.
Offer a Variety of Payment Options: Another reason people choose not to make a purchase occurs when they can't find their preferred payment option. You need to have a deep understanding of the consumers in your market, what their preferred payment methods tend to be, and whether you can easily integrate those options into your existing technology.
Having a solid e-commerce strategy in place as we head into the holidays is more important than ever after this year's summer. With these tips in your arsenal, you can make sure you're ready for a strong Q4.
Interested in a detailed assessment or need some help implementing these strategies? Contact us for a personalized consultation.
👀 TLDR: End the year with a strong Q4 by using A/B testing, retargeting campaigns, simplified checkout processes, and multiple payment options. Remember to make sure that your website is easy to navigate, and incorporate user-generated content wisely to continue strengthening relationships and creating new ones.
Best Regards,
WEBITMD TEAM