WEBITMD NEWSLETTER VOL.39

An example of a fictional company using Breeze AI.

THE HUBSPOT UPDATES YOU NEED TO KNOW 

Not sure where to begin with all of the product updates HubSpot has released recently? We've compiled a list of the most significant features HubSpot has introduced in Q3 of this year, so that you can start learning how to use them to grow your business as soon as possible. From AI tools to better data security, this quarter's updates has it all. 

 HubSpot's intelligent Form Shortening feature.

THE FOUR BIGGEST UPDATES

These are the most significant HubSpot feature releases to be aware of from Q3:

• Breeze Copilot & Breeze Agents: Breeze Copilot is an AI assistant for task management, with the ability to handle data entry tasks like updating contact information as well as scheduling meetings and drafting written copy. Breeze Agents are tools that can handle repetitive tasks so that your team can focus on higher-value activites.

• Enhanced CTA performance with Smart Content: CTA customization is now more precise with HubSpot's Smart Content  BETA, allowing you to tailor CTAs based on device type, language, and ad source, among other details.
• Form Shortening: HubSpot's Form Shortening feature reduces the amount of fields visitors need to fill out to complete a form and ensures that redundant fields are minimized.
• Improved data security: HubSpot’s Smart CRM is now HIPAA and GDPR compliant, with safeguards like inactive session timeouts, advanced authentication, and comprehensive audit logging available so that any sensitive data you handle remains confidential.

HOW TO MAXIMIZE YOUR HUBSPOT EXPERIENCE

Now that you know about these key features, how can you make sure you're getting the most out of them? Here are a few tips to get you started: 

• Use Breeze Agents to streamline workflows: If your team is juggling the workload of several teams, now is the time to take advantage of HubSpot’s artificial intelligence suite and save as much time as possible by automating tedious tasks so that you can turn your attention to the bigger picture.

• Deploy Smart Content for personalization: Use this feature to dynamically adjust your website content based on visitor attributes such as location, device type, or lifecycle stage. 

• Use the right UTMs for data collection: In order to make sure you’re getting the most accurate and helpful data, be sure that you’re using the right UTMs on your landing pages.

• Implement progressive profiling: Use HubSpot's progressive profiling feature in your forms to gradually collect more information about your leads over time, reducing friction in the process.

WHAT'S NEXT?

Artificial intelligence, as well as automation, is the name of the game as we head into 2025. HubSpot has successfully integrated cutting-edge artificial intelligence and automation features designed to transform your marketing efforts. These innovations not only enhance user experience but also provide actionable insights that put you ahead of the competition. Make sure you understand the role they play in your growth strategies in order to realize the greatest ROI.

👀 TLDR: HubSpot releases a multitude of product updates each year, and it can be difficult to know which ones will be the most relevant to your business. This guide breaks down the four most significant feature releases from Q3 of 2024: Breeze Copilot & Breeze Agents, Smart Content, Form Shortening, and improved data security. Use these new features to automate time-consuming tasks so you can focus on higher-value activities.

Best Regards,
WEBITMD TEAM