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File Naming Structure in URLs for SEO | WEBITMD

Written by Mattan Danino | December 10, 2009

One of the simplest ways you can improve your search engine optimization is to actually see what you named your files on your website or blog posts. You want to send your visitors to the pages of what they are actually searching for on your site and by offering keywords in the links to those pages; it will not only help them find it, but also offer more keywords for SEO.

Here is an example:
A tennis ball company offers these current links to sell their Slazenger, Wimbledon, and Wilson tennis balls in their online store:

www.bigballsintennis.com/product1
www.bigballsintennis.com/product2
www.bigballsintennis.com/product3

This is only telling the search engines that you sell products, not tennis balls. Use keywords for those specific products so that these items are more visible to your customers

Here is what they should look like:

www.bigballsintennis.com/slazenger-tennis-balls
www.bigballsintennis.com/wimbledon-tennis-balls
www.bigballsintennis.com/wilson-tennis-balls

Information Provided by: www.entrepreneurs-journey.com
Written by: Kent Seiders