Four Different Ways To Get Traffic And Ranking in SEO

Are you tired of how SEO gurus keep asking you to optimize your meta tags without being very specific? Meta tags are important but they are not as important as the advanced SEO methods will provide. The other methods are far more superior in getting the traffic and the ranking.

If you are thinking of getting really good rank, you should start thinking out of the box and do something different than what the world is doing. You should employ tactics which are not being used widely and that can really make a difference. Here are 4 such tips to get you going in the right direction.

Tactic #1: Sloppy competitor link building

One of the easiest ways to build backlinks is to use a tool like Ahref and see from where your competitors are getting their backlinks from and then try to get backlinks from those sites too. This is a wrong step to start with because your competitors are already doing much better than you can do in SEO.

We always target those sites which are ranking high. Why not go to the 5^th page, those sites also have comparatively good ranking and get their backlink report. These links are easier to make and these sites are also beating thousands of other sites to get ranked and so these sites are doing seriously good work. These links are often natural and these sites are generally old sites which are not updated regularly.

When you mail them and ask them to link to your fresh content, they will not say no, most likely. If the site has a pagerank less than 4, the link getting process becomes easier as these less powerful sites are generally owned by individuals rather than companies. While the companies, the webmasters need to follow a procedure while the sites owned by individuals are rather swift to respond.

Tactic #2: Gifographics

Infographics didn’t lose their charm, no, get that out of your head. They still work magnificently but they used to be even better. Even two years ago, you can create an infographics and share it and get lots and lots of social sharing and mention. But things changed slightly.

First and foremost, make sure the data is correct which are to go on that infographics. The graphics, secondly, should be world-class. One good infographics can easily get 100 Facebook likes, half a thousand tweets and over thousands and thousands of visits, the only condition being that the info and the graphics are both great. Only then an info-graphics will serve its purpose.

If you think that is stupendous result, hold your horses for a minute. You can easily get over half million qualified traffic from social sharing sites like Quick Sprout so this is not really a difficult task nor an achievement you should be proud of.

When you turn your attention to InfoGif, which is a combination of gif and info, that works even better in getting traffic. Even a simple InfoGif, with much less substance, can get hundreds of thousands of qualified traffic to your site. Even if the readers are not loyal to the site, they might still come because this is a fresh idea, as of now. Animated infographics is what you should use till the thing is fresh and new.

Tactic #3: Meta tag optimization via AdWords

There are basically two factors which decide the amount of organic traffic you will get from search engines. The first is how high you rank and the second is what is your click-through rate. Higher ranking and higher clickthrough rate will provide you better traffic. You must be knowing the trick to improve the clickthrough rate of your site but changing the meta tags and meta descriptions, I am sure of it.

That is pretty correct an idea, according to me but the testing itself is a pain in the neck. What wouldn’t you give to know the best meta tags which can work wonders for your site?

There is indeed a quick and pretty way to fix the most appealing and successful meta tag for your site. That will increase your clickthrough rate without much testing. Google AdWords tends to place the ads on the top which, apart from paying them the most, has the highest click-through rate. Those ads which are clicked on regularly are placed on the top of the sponsored ads section. Look at those ads and check what meta descriptions they are using. Use the same or similar meta description on your site and see the clicthrough rate to improve drastically. Isn’t it easy and simple? There you go.

Tactic #4: In-depth articles

Google has released an algorithm update which has improved the search results significantly as the search results now shows sites with better content. Now this better content means in-depth articles (or blogs or whatever else you prefer to call them). Using this to our advantage, we can easily increase the traffic to our site by a considerable amount (almost 20%) within a month. But what exactly do you need to do to exploit this feature.

• Write long articles which can really provide adequate information on the subject you are covering. The minimum length should be 2000 words.
• Write on topics related to your industry and try to write on fresh topics.
• You should ideally follow the ruleset of schema.org or use a WordPress plugin (if you have a wordpress site or blog) to adhere to that.

Once you do these 4 steps, do not expect a miracle. Give it a month and then you should start seeing a good increase of organic traffic from Google. If you don’t get the ranking or the traffic we are talking about then your content is lacking something. Few experts have noticed that articles with a length of 1200-1500 words doesn’t do the trick while articles with around 2000 words really do the trick and there is a good spike in the traffic.

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