---
title: Link building and inbound link relevance | WEBITMD
description: Conventionally the purpose of link building is to give a website a better chance to be noticed by the search engines. Every SEO professional knows the key to high search engine ranking is link building. However, most importantly we must not forget a website’s true worth according to the search engines, is the content it […]
image: https://blog.webitmd.com/hubfs/Imported_Blog_Media/bg31-2.jpg
---

[![webitmd](https://blog.webitmd.com/hubfs/raw_assets/public/Webitmd_January2023/images/WEBITMD.svg "webitmd")](https://webitmd.com/)

- [THE GROWTH STACK](https://webitmd.com/the-growth-stack)
- [ECOMMERCE](https://webitmd.com/ecommerce-marketing)
- SERVICES 
    - [MESSAGING & POSITIONING →](https://webitmd.com/messaging-positioning)
    - [CREATIVE & BRANDING →](https://webitmd.com/creative-branding)
    - [WEB DESIGN & DEVELOPMENT →](https://webitmd.com/web-design-development)
    - [PAID ADS →](https://webitmd.com/paid-media)
    - [CONTENT MARKETING →](https://webitmd.com/content-marketing)
    - [EMAIL MARKETING →](https://webitmd.com/email-marketing)
    - [MARKETING AUTOMATION →](https://webitmd.com/marketing-automation)
    - [SALES ENABLEMENT](https://webitmd.com/sales-enablement)
    - [SALES AUTOMATION](https://webitmd.com/sales-enablement)
    - [HUBSPOT ONBOARDING →](https://webitmd.com/hubspot-onboarding)
    - [CRM CUSTOMIZATION](https://webitmd.com/hubspot-onboarding)
    - [REVOPS](https://webitmd.com/the-growth-stack)
- [WORK](https://webitmd.com/work)
- [AGENCY](https://webitmd.com/agency)
- [BLOG](https://blog.webitmd.com/)
- [RESOURCES](https://webitmd.com/resource-hub)

[![GET IN TOUCH](https://no-cache.hubspot.com/cta/default/2363531/cc4fa0a4-aab2-4f25-be37-88cbbd0ba32b.png)](https://cta-redirect.hubspot.com/cta/redirect/2363531/cc4fa0a4-aab2-4f25-be37-88cbbd0ba32b)

- [HOME](https://webitmd.com/)
- [THE GROWTH STACK](https://webitmd.com/the-growth-stack)
- SERVICES 
    - [Messaging & Positioning](https://webitmd.com/messaging-positioning)
    - [Creative & Branding](https://webitmd.com/creative-branding)
    - [Web Design & Development](https://webitmd.com/web-design-development)
    - [Paid Media](https://webitmd.com/paid-media)
    - [Hubspot Onboarding](https://webitmd.com/hubspot-onboarding)
    - [Content Marketing](https://webitmd.com/content-marketing)
    - [Email Marketing](https://webitmd.com/email-marketing)
    - [Marketing Automation](https://webitmd.com/marketing-automation)
    - [Sales Enablement](https://webitmd.com/sales-enablement)
- [WORK](https://webitmd.com/work)
- [AGENCY](https://webitmd.com/agency)
- [BLOG](https://blog.webitmd.com/)
- [RESOURCES](https://webitmd.com/resource-hub)
- [GET IN TOUCH](https://webitmd.com/contact)

# Link building and inbound link relevance

 Reading Time: 1 minutes

![Janet Lee](https://blog.webitmd.com/hubfs/jennifer-square.jpeg)

By Janet Lee

January 29, 2010

Conventionally the purpose of link building is to give a website a better chance to be noticed by the search engines. Every SEO professional knows the key to high search engine ranking is link building.

However, most importantly we must not forget a website’s true worth according to the search engines, is the content it provides. Does the site present ideas, services, products and educating information to improve our daily lives? Much too often websites are packed with keywords in order to rank for a certain product or service while offering something completely irrelevant.

Sites that appear in the first pages of the search engines are the ones with the most relevant and useful information using honest and appropriate techniques. Some have developed sophisticated yet irrelevant SEO techniques that may be damaging the Internet’s value, however, search engines have responded to such techniques and will penalize websites by removing them from search results. Therefore, stay away from link farms, spamming, duplicate websites and keyword generated link pages.

Some SEO experts are seeing great success in achieving high search engine ranking through substantial effort put into receiving inbound links from high-classified websites. When your site receives links from pages with high page rank, your website is able to maintain or grow in page rank simultaneously.

Written By: Sam Kim

RECENT POSTS

### [![How to Get the Most Out of AI Tools for Your Marketing](https://blog.webitmd.com/hs-fs/hubfs/How-to-Get-the-Most-Out-of-AI-Tools-For-Your-Marketing.jpg?width=767&name=How-to-Get-the-Most-Out-of-AI-Tools-For-Your-Marketing.jpg) How to Get the Most Out of AI Tools for Your Marketing The marketing world has been dramatically transformed by artificial. ![Kirsten Forrester](https://blog.webitmd.com/hubfs/KIRSTEN%20FORRESTER%20(2).jpg) By Kirsten Forrester May 21, 2025](https://blog.webitmd.com/how-to-get-the-most-out-of-ai-tools-for-your-marketing)

### [![Ecommerce Advertising on Social Media the Right Way](https://blog.webitmd.com/hs-fs/hubfs/Ecommerce-Advertising-the-Right-Way.jpg?width=767&name=Ecommerce-Advertising-the-Right-Way.jpg) Ecommerce Advertising on Social Media the Right Way Social media has evolved from a platform for personal connections to a powerful. ![Matt Moore](https://blog.webitmd.com/hubfs/MATT%20MOORE.jpg) By Matt Moore May 7, 2025](https://blog.webitmd.com/ecommerce-advertising-on-social-media-the-right-way)

### [![Designing Your Website for Smartphone Shoppers](https://blog.webitmd.com/hs-fs/hubfs/Designing-Your-Website-for-Smartphone-Shoppers.jpg?width=767&name=Designing-Your-Website-for-Smartphone-Shoppers.jpg) Designing Your Website for Smartphone Shoppers Ever find yourself waiting for a doctor's appointment, killing time by browsing. ![Chris Homan](https://blog.webitmd.com/hubfs/CHRIS%20HOMAN%20(2).jpg) By Chris Homan April 21, 2025](https://blog.webitmd.com/designing-your-website-for-smartphone-shoppers)

### [![Micro-Conversion Optimization: The Small Wins That Drive Major Revenue](https://blog.webitmd.com/hs-fs/hubfs/Micro-Conversion-Optimization.jpg?width=767&name=Micro-Conversion-Optimization.jpg) Micro-Conversion Optimization: The Small Wins That Drive Major Revenue Have you ever seen someone try to climb a sheer rock face in one giant leap?. ![Kirsten Forrester](https://blog.webitmd.com/hubfs/KIRSTEN%20FORRESTER%20(2).jpg) By Kirsten Forrester April 7, 2025](https://blog.webitmd.com/micro-conversion-optimization-the-small-wins-that-drive-major-revenue)

![Search Icon](https://blog.webitmd.com/hubfs/raw_assets/public/Webitmd_January2023/images/search-icon.svg)

Get every insight! Sign up for our newsletter

[![](https://blog.webitmd.com/hubfs/Newsletter_sidebar_archive-1.png)](https://blog.webitmd.com/newsletter)

FEATURED

[![What Is Native Content and How To Use It in Your Content Strategy](https://blog.webitmd.com/hs-fs/hubfs/Imported_Blog_Media/native-content-2.jpg?width=767&name=native-content-2.jpg) What Is Native Content and How To Use It in Your Content Strategy](https://blog.webitmd.com/inbound-marketing/what-is-native-content-and-how-to-use-it-in-your-content-strategy) [![Is It a Good Idea To Remove Outdated Content for SEO?](https://blog.webitmd.com/hs-fs/hubfs/Imported_Blog_Media/content-for-seo-Jan-27-2023-09-45-45-8903-PM.jpg?width=767&name=content-for-seo-Jan-27-2023-09-45-45-8903-PM.jpg) Is It a Good Idea To Remove Outdated Content for SEO?](https://blog.webitmd.com/seo/is-it-a-good-idea-to-remove-outdated-content-for-seo) [![5 Top Marketing Automation Platforms for Small Businesses](https://blog.webitmd.com/hs-fs/hubfs/Imported_Blog_Media/marketing-automation-software-scaled-Jan-27-2023-10-24-11-7809-PM.jpg?width=767&name=marketing-automation-software-scaled-Jan-27-2023-10-24-11-7809-PM.jpg) 5 Top Marketing Automation Platforms for Small Businesses](https://blog.webitmd.com/growth-marketing/5-top-marketing-automation-platforms-for-small-businesses) [![Throwback Thursday: How Was SEO in 2010 Compared with 2020?](https://blog.webitmd.com/hs-fs/hubfs/Imported_Blog_Media/seo-in-2010__-2.jpg?width=767&name=seo-in-2010__-2.jpg) Throwback Thursday: How Was SEO in 2010 Compared with 2020?](https://blog.webitmd.com/seo/throwback-thursday-how-was-seo-in-2010-compared-with-2020)

CATEGORIES

[Growth Marketing](https://blog.webitmd.com/topic/growth-marketing) [Inbound Marketing](https://blog.webitmd.com/topic/inbound-marketing) [Paid Media (PPC)](https://blog.webitmd.com/topic/paid-media-ppc) [HubSpot](https://blog.webitmd.com/topic/hubspot) [Sales Enablement](https://blog.webitmd.com/topic/sales-enablement) [Agency News](https://blog.webitmd.com/topic/agency-news) [Industry News](https://blog.webitmd.com/topic/industry-news) [Ecommerce Marketing](https://blog.webitmd.com/topic/ecommerce-marketing) [Creative & Development](https://blog.webitmd.com/topic/creative-development) [Content Marketing](https://blog.webitmd.com/topic/content-marketing) [Featured](https://blog.webitmd.com/topic/featured) [marketing technology](https://blog.webitmd.com/topic/marketing-technology) [Email Marketing](https://blog.webitmd.com/topic/email-marketing) [Blog Stockpile](https://blog.webitmd.com/topic/blog-stockpile) [Brand Messaging](https://blog.webitmd.com/topic/brand-messaging)

- [HOME](https://webitmd.com/)
- [THE GROWTH STACK](https://webitmd.com/the-growth-stack)
- [WORK](https://webitmd.com/work)
- [AGENCY](https://webitmd.com/agency)
- [RESOURCES](https://webitmd.com/resource-hub)
- [BLOG](https://blog.webitmd.com/)
- [CAREERS](https://webitmd.com/careers)
- [PRIVACY POLICY](https://webitmd.com/privacy-policy)
- [GOOGLE DISCLOSURE NOTICE](https://webitmd.com/google-disclosure-notice)
- [PARTNER PROGRAM](https://webitmd.com/partner-program)
- [CONTACT](https://webitmd.com/contact)

![Location](https://blog.webitmd.com/hubfs/raw_assets/public/Webitmd_January2023/images/location.svg)

###### LOS ANGELES (HQ)

![Location](https://blog.webitmd.com/hubfs/raw_assets/public/Webitmd_January2023/images/location.svg)

###### NEW YORK

![Location](https://blog.webitmd.com/hubfs/raw_assets/public/Webitmd_January2023/images/location.svg)

###### LONDON, UK

![WEBITMD](https://blog.webitmd.com/hubfs/raw_assets/public/Webitmd_January2023/images/footer-logo.svg "WEBITMD")

All Rights Reserved © Copyright 2025 WEBITMD INC

[![instagram](https://blog.webitmd.com/hubfs/raw_assets/public/Webitmd_January2023/images/instagram.svg)](https://www.instagram.com/webitmd/) [![twitter](https://blog.webitmd.com/hubfs/raw_assets/public/Webitmd_January2023/images/twitter.svg)](https://twitter.com/webitmd) [![linkedin](https://blog.webitmd.com/hubfs/raw_assets/public/Webitmd_January2023/images/linkedin.svg)](https://www.linkedin.com/company/webitmd/) [![facebook](https://blog.webitmd.com/hubfs/raw_assets/public/Webitmd_January2023/images/facebook.svg)](https://www.facebook.com/webitmd)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Janet Lee",
    "url" : "https://blog.webitmd.com/author/janet-lee"
  },
  "dateModified" : "2023-01-27T22:15:18.408Z",
  "datePublished" : "2010-01-29T12:20:53.000Z",
  "headline" : "Link building and inbound link relevance | WEBITMD",
  "image" : [ "https://blog.webitmd.com/hubfs/Imported_Blog_Media/bg31-2.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.webitmd.com/seo/link-building-san-diego",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.webitmd.com/hubfs/Rise-DTC-logo-blk-300-alt.png"
    },
    "name" : "RISE DTC"
  }
}
```