4 TIPS TO CRUSH IT IN 2024
The time has come to start thinking about your 2024 marketing strategy! After 15 years in the game, we've learned a lot about how to put together a winning plan — and we're sharing our best tips below.
Let's get started!
1. CRUNCH THE NUMBERS 📈
Before you put any ideas on the board (or spreadsheet or slideshow), you need to analyze your 2023 performance data. This is where you will uncover what's been working, what hasn't, and what you might want to explore in 2024.
The best metrics to review will depend on your industry and business model, but some good starting points include:
- Customer acquisition cost (CAC)
- Deals by original source
- MQL to SQL ratio
- Customer lifetime value (CLV)
- Average order value (AOV)
2. ALL TOGETHER NOW 🤝
Quantitative data is great, but you shouldn't stop there. To craft a robust strategy, tap into qualitative insights from cross-functional stakeholders like sales, customer success, product, and your customers themselves. Here are a few questions to consider:
- Sales: What feedback are they receiving from prospects? What new challenges are customers facing?
- Customer Success: Where are customers encountering common pain points, and how can marketing address these issues?
- Product: Are there new features or updates coming next year that marketing should prepare for?
- Customers: What aspects of your brand do they love, and what could be improved?
3. TRIM EXCESS TECH ✂️
One-third of B2B marketing teams have 11+ tools in their tech stack — which can really add up. Check to see if there are any tools you don't need to hold onto or if other platforms like HubSpot have added features that could replace them.
For example, HubSpot has added native SMS, payment options, a prospecting workspace, and deeper social media management tools in the past year — so you may not need as many third-party solutions as you think.
4. KEEP IT CONNECTED ✅
When launching new initiatives, don't forget about your existing assets and how they all fit into the bigger picture. A consistent brand message is the bedrock of trust. To ensure your brand is harmonious across all platforms, remember to adapt existing content to align with your evolving strategy.
In preparing for 2024, your mission is to construct a data-informed, stakeholder-influenced, and efficient marketing plan. As always, our team is here to help make it happen for you — just reach out to us to get started.
😉 TLDR: Check the numbers, gather cross-functional insights, assess your tech stack, and don't forget about your existing assets.
