INTRODUCING THE NEW CONTENT HUB BY HUBSPOT
Here's an update from the world of digital marketing, focusing on our partners at HubSpot. The content marketing landscape is changing, and HubSpot has transformed CMS Hub into the new Content Hub. Here's what this change could mean for your marketing strategies.
WHY THE CHANGE?
Content marketing has grown beyond just being a lead-generation tool. With demands for more content across various channels and points in the customer journey, the challenge has been to create personalized, impactful content without overwhelming resources. This is where the new Content Hub comes in, offering an all-in-one, AI-powered solution.
WHAT'S NEW WITH CONTENT HUB?
The launch of Content Hub brings several new developments and enhancements to HubSpot's content marketing capabilities:
Evolution of CMS Hub: The former CMS Hub has been redesigned to cater to broader content marketing needs and is now known as Content Hub. This transition means that landing pages and blogs are moving from Marketing Hub to Content Hub for new customers, while still supporting the website use case through the CMS app within Content Hub.
Pricing Updates: There are changes in subscription prices for new Content Hub Professional (CHP) and Content Hub Enterprise (CHE) customers, with a notable increase but a promise of enhanced features. Legacy CMS Hub customers will maintain their current pricing but will not receive the new features of Content Hub.
MARQUEE FEATURES OF CONTENT HUB PRO+:
Content Hub Pro+ is an advanced tier of HubSpot's Content Hub, designed to provide comprehensive features for content marketing across the customer journey. Here’s what makes Content Hub Pro+ stand out:
Content Remix: Maximize your messaging across multiple channels with ease. Transform a simple blog post into landing pages, ads, social posts, and more in minutes.
Brand Voice: Define and maintain your brand's unique voice using AI, ensuring consistency and building trust with your audience.
Content Embed: Seamlessly integrate content blocks into your WordPress site, with updates reflecting across all web content for targeted, personalized experiences.
CMS HUB vs CONTENT HUB FEATURES
The transition from CMS Hub to Content Hub enhances HubSpot's content marketing capabilities. Here’s what you can expect:
Core Focus: CMS Hub was primarily aimed at website content management. Content Hub expands to manage broader content marketing needs.
Brand Voice: Use AI to maintain a consistent brand voice across all content.
Content Embed: Integrate content blocks directly into WordPress for enhanced personalization.
Access: Legacy CMS Hub customers retain their existing features but need to upgrade to Content Hub to access these new functionalities.
LEGACY MECHANICS AND FUTURE PLANS:
Legacy Marketing Hub and CMS Hub customers will continue to have access to their current features, with updates to blogs and landing pages. However, to experience the new features like Content Remix and Brand Voice, an upgrade to the new Content Hub is necessary.
We understand that these changes bring both opportunities and questions. Our team at WEBITMD is here to guide you through this transition and help you leverage the full power of Content Hub.
👀 TLDR: HubSpot's new Content Hub evolves from CMS Hub to support broader content marketing needs, introducing landing pages and blogs for new customers. The launch includes Marketing+, a bundled solution with Marketing Hub, and updated pricing for new Content Hub tiers. Key features like Content Remix, Brand Voice, and Content Embed enhance content creation and distribution across various channels.
Best Regards,
WEBITMD TEAM
