WEBITMD NEWSLETTER VOL.7

SELL SMARTER WITH SALES ENABLEMENT...

Just like professional athletes, your sales reps need the proper training and equipment to outperform the competition.

This is where sales enablement comes in.

Sales enablement provides your sales team with the technology, collateral, and training they need to close more deals effectively.

But getting started with sales enablement can be tricky. How do you know what your reps really need? What will make the biggest impact?

To help you out, we've put together three sales enablement quick wins that will help any team sell smarter — let's dive in!

#1. CREATE A SALES PLAYBOOK 📝

What if you could arm all of your reps with proven strategies, tactics, and processes for every sales scenario? That's exactly what a sales playbook is for.

Think of it as your go-to source for everything about selling your product or service. Here are some must-haves to include in your sales playbook:

Your sales process (from first touch to close)
Discovery call questions
Lead qualification criteria
Objection handling techniques
Call scripts

#2. RUN A SALES TRAINING 📚

Training isn't just for new hires! In fact, more than 80% of sales training is forgotten after 90 days — so continuing education is a must.

Your next sales training doesn't need to be an all-day affair. Here are some quick ideas to help you upskill your team:

Host a success (or failure) panel: Have your reps share a recent success or failure. Distill what went right or wrong into key takeaways for the group.
Sales bingo: Create a bingo card with sales tactics and milestones related to your KPIs such as, "made 20 calls" or "handled price objection." Not one for graphic design? We hooked you up with a freebie below. 😉
Battlecard deep dive: Just like you, your competitors are always evolving. Take a few minutes to update your team on new features, pricing, or offers that your competitors have launched.

WEBITMD sales bingo card

#3. AUTOMATE REPETITIVE TASKS 🤖

Nobody likes grunt work — especially when they could be closing deals instead. Thankfully, you can automate several repetitive sales tasks with HubSpot.

Here are some of our top recommendations:

Streamline meeting scheduling with meeting links
Create sales sequences and snippets
Trigger tasks with form submissions or deal stages
Automate follow-up emails and reminders

This is just the tip of the iceberg when it comes to sales enablement tactics. What steps you've taken to help your sales team be successful subscriber? Shoot us a reply and let us know!

😉 TLDR: Document your best practices in a sales playbook, create regular training opportunities, and eliminate manual tasks with automation.