 
    How to Get the Most Out of AI Tools for Your Marketing
The marketing world has been dramatically transformed by artificial.
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        By Kirsten Forrester
          
          
          
          May 21, 2025
 
    Ecommerce Advertising on Social Media the Right Way
Social media has evolved from a platform for personal connections to a powerful.
 
        
        
        
        
        By Matt Moore
          
          
          
          May 7, 2025
 
    Designing Your Website for Smartphone Shoppers
Ever find yourself waiting for a doctor's appointment, killing time by browsing.
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        By Chris Homan
          
          
          
          April 21, 2025
 
    Micro-Conversion Optimization: The Small Wins That Drive Major Revenue
Have you ever seen someone try to climb a sheer rock face in one giant leap?.
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        By Kirsten Forrester
          
          
          
          April 7, 2025
 
    The Importance of a Data Governance Strategy
In a world where "data-driven" has become the default descriptor for any modern.
 
        
        
        
        
        By Matt Moore
          
          
          
          March 26, 2025
 
    4 Steps to Hosting Webinars that Generate Qualified Leads
Webinars have become a cornerstone of B2B marketing strategies—and for good.
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        By Kirsten Forrester
          
          
          
          March 12, 2025
 
    Your Guide to Multichannel Attribution
Customers make decisions based on many different inputs. Commercials, digital.
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        By Kirsten Forrester
          
          
          
          February 25, 2025
 
    How to Write a Great Abandoned Cart Email
70% of all digital shopping carts are abandoned, but not always on purpose..
 
        
        
        
        
        By Melissa Anderson
          
          
          
          February 11, 2025
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