People always ask us about the “truth” on SEO and what really works. We have decided to break it down and share some myths as well…
Search Engine Optimization (SEO), has become an integral part of contemporary Internet marketing practices. This brilliant method helps websites in achieving better rankings, more online visibility and also makes it search engine friendly. SEO is the mantra chanted by every online business owner.
SEO has come across as a blessing for businesses whose websites had failed in gaining higher rankings, and as result lesser profits. It has helped in not only improving their websites rankings in Search Engine Result Pages (SERPs) but has consequently accelerated the growth of their business as well.
Are you aware of the fact that SEO can play a fundamental role in brining more credibility for your brand? By using SEO you can build one of those websites that everyone wants to beat.
So, yes we can rightly say that it is been successfully serving the needs of many. Anyhow people are less clear about how to aptly use SEO for their website, seems like they have certain misconceptions (read myths) in their mind. Well then, you ought to clear theses and get a finer picture about it.
Get ready to take a refreshing dive into some of the common myths that people associate with SEO, and let go the doubts about it-
1) Just content marketing will draw more traffic
People believe that building better content will attract more consumers and will fetch more clicks on their website. Are you kidding yourself? Had this been the case, then wouldn’t every SEO professional simply turn into a content writer and build fancy writings for a website.
Let’s not say that content isn’t vital, it surely is. But content alone will do no good to your website, you would also need links, quick loading of the page, nice designs and so on. While you build great content for your website, make sure that you do not underestimate other important aspects of SEO.
2) Link Building has become extinct
The concept of link building is going to remain ever-green, so do not make the blunder of considering it dead. You cannot afford to miss on the benefits of link building, it is inevitable if you want your website to get better rankings.
How do you build links?
Internet is no magical land, where links will automatically flow in. It is neither any farm, where you can bribe someone and buy links. Guys, you need to make efforts. It would be wise to hire a professional with ample experience, who would get a sound strategy planned for your websites link building. Though merely planning a strategy will serve no purpose until it is implemented as required, so make sure that whosoever you hire knows how to kill a bird with a single stone.
Another important point to keep in mind is that link building should appear natural. Supposedly you yearly donate money to an NGO, what you can do is tie in with a news channel and ask them to give coverage to your noble cause or may be press release in print media. And all these tied back to you. This of course is a natural way to acquire links through your link building campaign.
An expert link builder will do the needful for you and let it appear absolutely natural, which it actually is. So dear friends take note that, link building is very much alive only some the methods that were used to practice it are dead.
3) Google keeps an eye on you if you use Google Analytics
Most of the businesses often fear using Analytics and think that it raises the chances for Google to spy on their website. Really? Firstly you need to understand that no matter what any inexperienced chap says, above all it is imperative to use Analytics.
For example, you are outrageously creating plenty of domains that are been used for vicious things and to top it all you are applying the same Google Analytics code. Yes, in this case Google is smart enough to know that you are using the same domains. You are caught in your own web. You end up linking all the domains together and tell Google that you own them, Bad Idea!
Similarly if you your website has been penalized and without fixing the issues in it, you jump on to create a new site using the same Google Analytics code, you are likely to be trapped in the same situation mentioned above.
Yet again the same question arises is our mind that, is Google using Google Analytics for ranking our sites? NO it is not, so breath a sigh of relief now!
Feel free to use Google Analytics, it will not make things worse but yeah better for sure.
4) Care a damn about Ranking/Positioning
“We hardly care about higher rankings, all we want is more and more traffic coming to our website”, this is common phrase to be heard from various online business owners. It is crazy to have a perception like this. You are not alone in this vast world of the Internet, there are many other websites nailing the competition.
While there are great chances that a web-user will click on the first few websites that appear on the first of SERPs, so certainly rankings do make a lot of difference. Even if you want more traffic, how that you expect that to happen if none clicks on your website? These clicks will increase only if your site has attained good rankings.
If your website ranks further back in SERPs, the web-users are going to be very skeptical about your site. They might not find you credible or reliable enough to work with. You definitely would not wish that any potential consumer keeps any qualm about your brand name.
If you do not like the term ranking much, then positioning might just sound better to you. On one hand where ranking is all about numeric order, on the other hand positioning is a loosely defined placement within the SERPs of giants such as Google. Positioning the keywords right, can do wonders for you. Meaning that ranking might not matter as much as positioning does. However, both have their own relevance.
5) Social media, a new window to link building
Many assume that simply sharing on various social media platforms will help in rolling more links. Who says this is true? Only sharing will be of no use.
Here comes out the reason- Google cannot accommodate Facebook and Twitter in its algorithm. Hopes might fade away for all those who thought social media would help them in link building,Social media presents an outstanding way to connect with your friends and build better relationships, so Let’s keep it that way rather than using it for link building. If have been using it for link building, pals you must rethink.
Once these myths are busted you will certainly get a clearer picture and improved understanding about SEO. It is crucial for one to understand each and every aspect of SEO techniques. Until you do not get all your doubts cleared, you would perhaps fail in making full use of the advantages that SEO brings along.
If you hire someone who is well-verse with all the methods of SEO, then the returns on investment you are going to receive, will make you jump with joy!