5 Benefits of Hiring an Ecommerce Marketing Agency

It’s no secret that online shopping is here to stay. Studies show that ecommerce sales will reach around 7.4 billion by 2025 and there is no indication of that growth slowing down any time soon. 

Business is booming for online retailers, but that doesn’t mean it’s easy money. Researchers estimate there are between 12 and 24 million online stores currently doing business. It’s a competitive space which means ecommerce entrepreneurs NEED to invest in marketing if they want to survive. 

Luckily, you don’t need to be a marketing expert to run a successful ecommerce store. This article will show you how partnering with an ecommerce marketing agency can get you the results you need to reach your business goals.

What is an ecommerce marketing agency?

Marketing agencies often have a special niche that makes them unique and valuable. Sometimes they will specialize in specific tactics like PPC or web design; other times they will have expertise with certain business types such as B2B tech or consumer goods.

Ecommerce marketing agencies have specialized  expertise in the field of online retail. They understand how online consumers make purchase decisions and will implement specific tactics and strategies to increase sales — usually involving a combination of PPC, SEO, and web design.

5 Reasons To Hire an Ecommerce Marketing Agency

If your ecommerce business is struggling to attract new customers, here are 5 reasons why hiring an ecommerce marketing agency may be the silver bullet you are looking for.

1. It’s more cost-effective than hiring full-time

While many businesses utilize the skills of a few marketing experts in-house, many aren't working with a full-scale marketing team. Hiring an ecommerce marketing agency can be more cost-effective than hiring multiple full-time employees, depending on the size of the business itself. When hiring in-house talent, there are other costs to consider in addition to salaries, including training, tools, technologies, and office space. 

Plus, you probably don’t need that many employees full time. Agencies will provide you with access to that kind of talent on an as-needed basis which means you won’t have to burn money on staff that don’t have a full workload. They will also have all the tools and technology they need to strategize and execute which helps to reduce your overhead costs.

2. It’s easier to scale than in-house team

As your marketing efforts start to grow revenue for your company, you'll likely want to scale campaigns to continue to attract new customers. Scaling an in-house team can come with significant challenges since recruiting, hiring, and training new talent doesn't just cost money, it takes a considerable amount of time as well. 

According to 2022 benchmarking data from the Society for Human Resource Management (SHRM), while the average cost per hire was nearly $4,700, many employers estimate the total cost to hire a new employee can be three to four times the position's salary. 

Scaling with an ecommerce marketing agency is a much easier process. The agency can work with you directly to evaluate your marketing campaigns on an ongoing basis, so you will always know your options for adding additional campaigns, broadening your reach, or including new types of marketing ventures. Many agencies will set up weekly or monthly check-ins with you, so that you can evaluate all of your campaigns and get a progress report.

3. You get access to more frequent data

It's hard to know what's working and what's not with your marketing campaigns if you don't have access to data on the ads that you run. While your in-house employees might be able to pick up the basics of running social media campaigns or piecing together email newsletters, training employees on the specifics of Google Ads or Facebook Ads Manager is a whole other process and one that could very easily result in frustration, inaccurate data, and campaigns that ultimately go nowhere.

When you work with an ecommerce marketing agency, you'll enjoy regular, frequent access to all the analytics from your marketing campaigns, so that you can understand what is connecting with leads and what needs to be tweaked. 

4. New tools and technologies

One of the best reasons to hire an ecommerce marketing agency is to take advantage of the wide variety of marketing tools and technologies that these agencies use. Agencies are constantly researching new technologies and solutions to make marketing campaigns more efficient and effective, meaning that they are usually more productive and high-performing than many in-house marketing teams. 

If you are curious about a new product or solution, your ecommerce marketing agency can test it out on your behalf, saving you time and verifying that the new product is worth the effort and investment.

5. You gain access to specialized expertise and perspectives

When you work with an ecommerce marketing agency, you'll gain access to a whole team of experts who have spent years working on various marketing campaigns for businesses just like yours. The agency will have people with different backgrounds and skill sets, including email marketing experts, social media strategists, and web design and branding enthusiasts. All of these experts stay up to date with the latest trends and advancements in marketing, meaning that your campaigns are more likely to be effective and help you grow more revenue.

You'll also enjoy different viewpoints when you hire an ecommerce marketing agency. Agencies can offer perspectives from a customer point of view, which can be invaluable for business leaders that often see things from a different angle. This fresh perspective can not only serve to enhance your marketing ads and campaigns but can give you a helpful look at current trends and industry advancements as well. 

An Ecommerce Marketing Agency Can Help You Grow

Digital marketing is constantly evolving and growing, with new trends making headlines every day. While this changing landscape might make some businesses nervous about the future, the possibilities are truly exciting when you work with the right partners. Hiring an ecommerce marketing agency is a great way to stay ahead of the trends and harness the power of the Internet.

WEBITMD is an ecommerce marketing agency specializing in paid media, copywriting, email marketing, automation, and other digital tactics that help brands grow and scale. Contact us today to learn more about our experience working with brands like you.