Website Design Is Crucial To Your Digital Marketing Strategy

Reading Time: 4 minutes
Emma Gasko
By Emma Gasko

October 23, 2020

Quality web design is a crucial element of any successful digital marketing strategy. Web design shouldn’t exist in a vacuum; it needs to be a part of a larger strategy to improve your digital presence. 

This is a key element of growth driven design. As your digital marketing strategy changes and evolves, so should your website. Working with a growth driven design agency can help you track user behavior and make necessary improvements over time. Here a few key considerations when planning a new website design to get started in the right direction.

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User Experience Is Key To Getting the Most Out of Your Digital Marketing Strategy 

Making sure that your website works properly and makes sense visually can be the difference between attracting new customers and losing their attention. Broken links, categorizing items in ways that do not make sense, coupon codes that do not work, and similar issues lower the quality of your website’s user experience and decrease your chance of making a sale. Be sure that your website loads quickly and is optimized to be read on mobile devices in order to ensure that your viewers get the best possible experience using your site on any device.   

Keep Your Branding Consistent 

Keeping various elements of your website’s branding consistent with the rest of your marketing materials should always be a top priority. This  helps to ensure brand consistency. It gives visitors to your website the same impression as members of your target audience that see other forms of digital marketing first, such as display ads or landing pages. 

You carefully designed your logo, fonts, colors, and other elements of your digital marketing strategy to introduce your customers to the character and tone of your business, and keeping these elements consistent throughout the design of your website ensures that visitors do not inadvertently receive mixed messages. 

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Strong SEO Makes Your Website Easy to Find

Nothing frustrates potential customers more than not being able to find the information they need. Your website, Facebook page, and similar items should be the first things that come up when your business is searched for. Sites that do not show up on the first page of search results will often not be viewed at all. Taking steps to improve your SEO rankings, such as analyzing keywords, avoiding duplicate content, and starting a blog to drive traffic to your website, is an effective way to ensure that you are getting the most out of your digital marketing strategy. 

Web Design Should Support Your Digital Marketing Strategy

At WEBITMD, we are here to help you support the goals of your digital marketing strategy. We believe that well-planned website design should do more than look nice. It should also follow SEO best practices, align with the rest of your marketing materials, and create a positive first impression of your brand for users.  

To learn more about our approach to digital marketing, download this FREE Growth Stack guide and start planning your next move today!

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