SEO For ECommerce Explained

Reading Time: 4 minutes
Monica Vargas
By Monica Vargas

April 23, 2020

In the busy eCommerce market, still, SEO for Ecommerce is misunderstood.  Many Ecommerce entrepreneurs still don’t use Search Engine Optimization effectively. Granted, SEO can be a bit complex and requires some expertise to get it done correctly. However, we can break it down to what it basically entails.

SEO for Ecommerce

When buyers key in their search requests, many websites will appear in their search results, and they will be spoiled for choice on whom to buy from. So you cannot entirely rely on traditional branding to position your eCommerce store. Remember, your consumers are spoiled for choice with various offerings in the market. So how can you effectively use  SEO for Ecommerce  to position on the web? The following are important pointers:

1. Have A Secure Site

Having a secure site is not only good for your reputation, but it is essential in rankings. Ensure all your website information is encrypted. Https websites (Hypertext Transfer Protocol Secure are websites whose data has been encrypted and can transfer over a secure connection) rank better on google.  

SEO For ECommerce

2. Keywords

According to research by Backlinko, in 2019, the click-through rate of top-ranking websites was averagely 31.7%, and only 0.78% of users clicked on the second page.  In 2020 SEO has been simplified.  Google now considers websites with relevant content will rank. It is not just using customized keywords to get a website to rank. Now more than ever, market research will play an important role in the generation of relevant content. If an eCommerce blog content has Expertise, Authoritativeness, and is Trustworthy, it will get its audience. Thought leadership in addressing what consumers want will get site traffic, and this will boost its rankings.

The following are tips on how to come up with effective keywords for your site:

Blog Topics

If you have a website and you want to rank, consider creating blog content. Ensure that your blog topics complement the keywords of the content of your web pages.  This is where long-tail keywords come into play. These are unique words that users are continually searching for and are not necessarily in your web pages content. You can conveniently use them in your blog content to drive traffic to your website.


Do not use vague keywords. Narrow down to the specifics of what you are offering. Since this will lead to your site having high bounce rates.


You also have to consider what your competitors are offering. If you use the same keywords to get attention for your products, your website won’t rank as you will all be scrambling for the same so it is best to differentiate.

Correct Site Errors

Your site architecture could be the reason you are not getting leads. An expert can correct these site errors to customize it to your target audience’s needs and ensure your potential customers get a better user experience.

When SEO is done correctly, it can make the difference between merely having a website and turning leads into sales. Getting those clicks is greatly influenced by providing great content based on consumers’ needs. Contact us  for consultation on SEO for your website or for more insights on how to grow your eCommerce business.

New Call-to-action