HubSpot is a powerful tool for sales and marketing teams. But with so many features and tools to choose from, it can be difficult to identify which ones bring the most value. As a platinum-level HubSpot partner agency, we want to make this easier for you.
So, in this post, we share the five best tools and features that make HubSpot the powerhouse that it is.
1. Customer Relationship Management (CRM) Software
One of the main advantages in using HubSpot is that it acts as a centralized CRM to store all your contact information. This makes it easy for sales and marketing teams to share information with one another, which is vital to business growth.
For example, the CRM software allows you access the entire history of a contact. This means your entire team can see where the contact came from, what pages they viewed, what content they downloaded, what forms they converted on, and much more.
This kind of data is valuable to your marketing team because it lets them see what actions, pages, etc, are having the biggest impact. It also allows sales teams to have more insight into the leads they are talking to for more productive (and hopefully lucrative) conversation.
2. Competitor Tool
It pays to know what you’re up against., and HubSpot’s competitor tool can help you hone in on how you are doing in relation to your competition.
The tool allows you to examine your marketing performance based on many factors including traffic rank, backlinks, RSS feed, and site analytics. The competitor tool also analyzes several factors such as mobile-friendliness, and lead generation to help you improve your performance.
With all this data, you can easily get a clear picture of where you stand against your competition. It will also help you make informed decisions on what to do to outpace them and remain ahead.
3. Meeting Manager
Planning, scheduling, and booking meetings doesn’t need to be an all-day event. With HubSpot’s meeting tool, you can skip all the back-and-forth emails and have your colleagues select an available date and time that works best. It also offers group meeting links to allow potential clients to book appointments with various members of your team.
But that isn’t the only benefit. You can also embed meetings links on your website and email signature. Once you do this, you’ll notice an uptick in the number of meetings your team is scheduling – we promise ;).
4. Sales Sequences
Crafting the right email to send to prospects can take many hours. If you want to save that time, you need Sequences, another powerful tool in HubSpot Sales.
The tool allows you to craft email templates and a few follow-up templates. What makes this tool stand out is that it will automatically send out each email until the recipient responds. After that, it allows you to take over.
5. Content Strategy
Businesses that thrive using SEO rely on data to plan their content strategy. And to do so, many use HubSpot’s content strategy tool.
The tool allows you to plan and deploy your content marketing based on important data such as what your site ranks for in keywords, topics, and relevance. Content strategy tools can also help you know how many searches are conducted for those topics.
So if you want to improve your search rank, you need this tool.
A HubSpot Partner Agency Can Help
These five HubSpot tools and features are just but a few. They’re easy to set up, use, and can have a big impact on your marketing team. For more information on how to set up your HubSpot portal, download your free HubSpot Onboarding Checklist below.