---
title: How the RevOps Framework Supports Business Growth | WEBITMD
description: Companies with a RevOps function experience increased alignment between teams. This, alongside a strong Growth Stack, takes your business to the next level.
image: https://blog.webitmd.com/hubfs/Imported_Blog_Media/revops-growth-stack-2.png
---

[![webitmd](https://blog.webitmd.com/hubfs/raw_assets/public/Webitmd_January2023/images/WEBITMD.svg "webitmd")](https://webitmd.com/)

- [THE GROWTH STACK](https://webitmd.com/the-growth-stack)
- [ECOMMERCE](https://webitmd.com/ecommerce-marketing)
- SERVICES 
    - [MESSAGING & POSITIONING →](https://webitmd.com/messaging-positioning)
    - [CREATIVE & BRANDING →](https://webitmd.com/creative-branding)
    - [WEB DESIGN & DEVELOPMENT →](https://webitmd.com/web-design-development)
    - [PAID ADS →](https://webitmd.com/paid-media)
    - [CONTENT MARKETING →](https://webitmd.com/content-marketing)
    - [EMAIL MARKETING →](https://webitmd.com/email-marketing)
    - [MARKETING AUTOMATION →](https://webitmd.com/marketing-automation)
    - [SALES ENABLEMENT](https://webitmd.com/sales-enablement)
    - [SALES AUTOMATION](https://webitmd.com/sales-enablement)
    - [HUBSPOT ONBOARDING →](https://webitmd.com/hubspot-onboarding)
    - [CRM CUSTOMIZATION](https://webitmd.com/hubspot-onboarding)
    - [REVOPS](https://webitmd.com/the-growth-stack)
- [WORK](https://webitmd.com/work)
- [AGENCY](https://webitmd.com/agency)
- [BLOG](https://blog.webitmd.com/)
- [RESOURCES](https://webitmd.com/resource-hub)

[![GET IN TOUCH](https://no-cache.hubspot.com/cta/default/2363531/cc4fa0a4-aab2-4f25-be37-88cbbd0ba32b.png)](https://cta-redirect.hubspot.com/cta/redirect/2363531/cc4fa0a4-aab2-4f25-be37-88cbbd0ba32b)

- [HOME](https://webitmd.com/)
- [THE GROWTH STACK](https://webitmd.com/the-growth-stack)
- SERVICES 
    - [Messaging & Positioning](https://webitmd.com/messaging-positioning)
    - [Creative & Branding](https://webitmd.com/creative-branding)
    - [Web Design & Development](https://webitmd.com/web-design-development)
    - [Paid Media](https://webitmd.com/paid-media)
    - [Hubspot Onboarding](https://webitmd.com/hubspot-onboarding)
    - [Content Marketing](https://webitmd.com/content-marketing)
    - [Email Marketing](https://webitmd.com/email-marketing)
    - [Marketing Automation](https://webitmd.com/marketing-automation)
    - [Sales Enablement](https://webitmd.com/sales-enablement)
- [WORK](https://webitmd.com/work)
- [AGENCY](https://webitmd.com/agency)
- [BLOG](https://blog.webitmd.com/)
- [RESOURCES](https://webitmd.com/resource-hub)
- [GET IN TOUCH](https://webitmd.com/contact)

# How the RevOps Framework Supports Business Growth

 Reading Time: 4 minutes

![Shelby Catalano](https://blog.webitmd.com/hubfs/webitmd_team_pics_2020_shelby-1.jpeg)

By Shelby Catalano

July 21, 2022

To grow at a successful rate, you must achieve company-wide harmony to accurately tell the story of your business and predict future technology and initiatives. [Revenue operations, or RevOps](https://webitmd.com/approach/) as the term has been shortened (in true marketing fashion), is described as **the aggregation and silo breakdown of sales, marketing, and customer service operations working together to produce results. **

Artificial Intelligence (AI) and machine learning developments demand strategic value and agility to be injected into the interactions throughout the business. This collaboration of departments makes RevOps so incredibly useful. According to a [Revenue.io](https://www.revenue.io/ebooks/2022-revops-team-benchmarks) report, 21% of companies with a RevOps function experience increased alignment between teams. This, alongside a strong [Growth Stack](https://webitmd.com/blog/growth-marketing/growth-marketing-stack-need/), takes your business to the next level. 

Here are some ways you can utilize a RevOps framework to gain meaningful insights revenue that can be tied back to business initiatives. 

[![New call-to-action](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://cta-redirect.hubspot.com/cta/redirect/2363531/39f85cf2-e5ab-45ae-a412-62f31e6cc8e3)

## What is a RevOps Framework?

[Implementing new technologies that work cohesively between departments](https://webitmd.com/blog/growth-marketing/benefits-of-marketing-automation-for-all-business-areas/) is vital for a meaningful RevOps framework. This team focuses on gaining buy-in with stakeholders while keeping the big picture and day-to-day details in mind, making these roles equally demanding and rewarding. 

While it’d be easy to simplify RevOps into a venn diagram of technology, people, and processes, ongoing agility, and always-learning mindset make this framework complex to fully describe, as different roles have different responsibilities in the world of RevOps. Its mission is to **forecast how technology and business strategy must pivot to meet current and future company expectations. **

This may include:

- Conversational intelligence
- Guided selling
- Contact capture
- Sales enablement practices
- Sales engagement platform 
- Technology research 

These investments show that companies with a practical RevOps framework seek **human-centric connection through online communication.** Finding the best way to deploy this in your business is the fastest way to achieve growth. 

## How Does RevOps Support Growth?

Teams that work together grow faster together. RevOps creates a constant collaboration stream, ensuring proper accountability with rapport across the business. Sales [and marketing alignment](https://webitmd.com/blog/sales-enablement/3-reasons-to-improve-on-sales-and-marketing-alignment/), where revenue and pipeline goals are shared. Only 34% of companies have shared goals between the two departments (Revenue.io report), which hurts long-term revenue numbers. 

It’s also worth noting with proper RevOps; you’ll have a shorter sales cycle and create happier customers who feel you understood their needs from the first outreach message sent. It’s that meaningful connection that makes all the difference in the world. And having a RevOps team, supported by a Growth Stack for accurate alignment, solely dedicated to creating a single source of truth supports accurate stats and a streamlined process throughout the buyer’s journey. 

[*Gain the secret sauce to marketing and sales alignment with our Growth Stack Guide. *](https://webitmd.com/approach/)

## Define Your Framework for a Competitive Advantage

It’s still relatively early in the world of RevOps – only 48% of companies currently have a built-out function. By introducing this in your business, you’ll have the opportunity to shape the function within your organization to retain clients and evenly disseminate responsibilities and metrics between teams, so you get an accurate picture of how technology, people, and processes are working together. 

[Having your teams align](https://webitmd.com/blog/sales-enablement/3-reasons-to-improve-on-sales-and-marketing-alignment/) under the goal of boosting revenue will create healthy accountability and rally visibility into how you can use technology to continue improving everyday operations. 

Gain a better understanding of how you can align your sales and marketing teams by subscribing to our blog or reading more content around sales enablement. 

[![New Call-to-action](https://blog.webitmd.com/hs-fs/hubfs/Imported_Blog_Media/9462af6c-b0a5-4911-9ac1-2fed3b50784b-Jan-27-2023-10-32-41-7127-PM.png?width=800&height=354&name=9462af6c-b0a5-4911-9ac1-2fed3b50784b-Jan-27-2023-10-32-41-7127-PM.png)](https://cta-redirect.hubspot.com/cta/redirect/2363531/9462af6c-b0a5-4911-9ac1-2fed3b50784b)

RECENT POSTS

### [![How to Get the Most Out of AI Tools for Your Marketing](https://blog.webitmd.com/hs-fs/hubfs/How-to-Get-the-Most-Out-of-AI-Tools-For-Your-Marketing.jpg?width=767&name=How-to-Get-the-Most-Out-of-AI-Tools-For-Your-Marketing.jpg) How to Get the Most Out of AI Tools for Your Marketing The marketing world has been dramatically transformed by artificial. ![Kirsten Forrester](https://blog.webitmd.com/hubfs/KIRSTEN%20FORRESTER%20(2).jpg) By Kirsten Forrester May 21, 2025](https://blog.webitmd.com/how-to-get-the-most-out-of-ai-tools-for-your-marketing)

### [![Ecommerce Advertising on Social Media the Right Way](https://blog.webitmd.com/hs-fs/hubfs/Ecommerce-Advertising-the-Right-Way.jpg?width=767&name=Ecommerce-Advertising-the-Right-Way.jpg) Ecommerce Advertising on Social Media the Right Way Social media has evolved from a platform for personal connections to a powerful. ![Matt Moore](https://blog.webitmd.com/hubfs/MATT%20MOORE.jpg) By Matt Moore May 7, 2025](https://blog.webitmd.com/ecommerce-advertising-on-social-media-the-right-way)

### [![Designing Your Website for Smartphone Shoppers](https://blog.webitmd.com/hs-fs/hubfs/Designing-Your-Website-for-Smartphone-Shoppers.jpg?width=767&name=Designing-Your-Website-for-Smartphone-Shoppers.jpg) Designing Your Website for Smartphone Shoppers Ever find yourself waiting for a doctor's appointment, killing time by browsing. ![Chris Homan](https://blog.webitmd.com/hubfs/CHRIS%20HOMAN%20(2).jpg) By Chris Homan April 21, 2025](https://blog.webitmd.com/designing-your-website-for-smartphone-shoppers)

### [![Micro-Conversion Optimization: The Small Wins That Drive Major Revenue](https://blog.webitmd.com/hs-fs/hubfs/Micro-Conversion-Optimization.jpg?width=767&name=Micro-Conversion-Optimization.jpg) Micro-Conversion Optimization: The Small Wins That Drive Major Revenue Have you ever seen someone try to climb a sheer rock face in one giant leap?. ![Kirsten Forrester](https://blog.webitmd.com/hubfs/KIRSTEN%20FORRESTER%20(2).jpg) By Kirsten Forrester April 7, 2025](https://blog.webitmd.com/micro-conversion-optimization-the-small-wins-that-drive-major-revenue)

![Search Icon](https://blog.webitmd.com/hubfs/raw_assets/public/Webitmd_January2023/images/search-icon.svg)

Get every insight! Sign up for our newsletter

[![](https://blog.webitmd.com/hubfs/Newsletter_sidebar_archive-1.png)](https://blog.webitmd.com/newsletter)

FEATURED

[![What Is Native Content and How To Use It in Your Content Strategy](https://blog.webitmd.com/hs-fs/hubfs/Imported_Blog_Media/native-content-2.jpg?width=767&name=native-content-2.jpg) What Is Native Content and How To Use It in Your Content Strategy](https://blog.webitmd.com/inbound-marketing/what-is-native-content-and-how-to-use-it-in-your-content-strategy) [![Is It a Good Idea To Remove Outdated Content for SEO?](https://blog.webitmd.com/hs-fs/hubfs/Imported_Blog_Media/content-for-seo-Jan-27-2023-09-45-45-8903-PM.jpg?width=767&name=content-for-seo-Jan-27-2023-09-45-45-8903-PM.jpg) Is It a Good Idea To Remove Outdated Content for SEO?](https://blog.webitmd.com/seo/is-it-a-good-idea-to-remove-outdated-content-for-seo) [![5 Top Marketing Automation Platforms for Small Businesses](https://blog.webitmd.com/hs-fs/hubfs/Imported_Blog_Media/marketing-automation-software-scaled-Jan-27-2023-10-24-11-7809-PM.jpg?width=767&name=marketing-automation-software-scaled-Jan-27-2023-10-24-11-7809-PM.jpg) 5 Top Marketing Automation Platforms for Small Businesses](https://blog.webitmd.com/growth-marketing/5-top-marketing-automation-platforms-for-small-businesses) [![Throwback Thursday: How Was SEO in 2010 Compared with 2020?](https://blog.webitmd.com/hs-fs/hubfs/Imported_Blog_Media/seo-in-2010__-2.jpg?width=767&name=seo-in-2010__-2.jpg) Throwback Thursday: How Was SEO in 2010 Compared with 2020?](https://blog.webitmd.com/seo/throwback-thursday-how-was-seo-in-2010-compared-with-2020)

CATEGORIES

[Growth Marketing](https://blog.webitmd.com/topic/growth-marketing) [Inbound Marketing](https://blog.webitmd.com/topic/inbound-marketing) [Paid Media (PPC)](https://blog.webitmd.com/topic/paid-media-ppc) [HubSpot](https://blog.webitmd.com/topic/hubspot) [Sales Enablement](https://blog.webitmd.com/topic/sales-enablement) [Agency News](https://blog.webitmd.com/topic/agency-news) [Industry News](https://blog.webitmd.com/topic/industry-news) [Ecommerce Marketing](https://blog.webitmd.com/topic/ecommerce-marketing) [Creative & Development](https://blog.webitmd.com/topic/creative-development) [Content Marketing](https://blog.webitmd.com/topic/content-marketing) [Featured](https://blog.webitmd.com/topic/featured) [marketing technology](https://blog.webitmd.com/topic/marketing-technology) [Email Marketing](https://blog.webitmd.com/topic/email-marketing) [Blog Stockpile](https://blog.webitmd.com/topic/blog-stockpile) [Brand Messaging](https://blog.webitmd.com/topic/brand-messaging)

- [HOME](https://webitmd.com/)
- [THE GROWTH STACK](https://webitmd.com/the-growth-stack)
- [WORK](https://webitmd.com/work)
- [AGENCY](https://webitmd.com/agency)
- [RESOURCES](https://webitmd.com/resource-hub)
- [BLOG](https://blog.webitmd.com/)
- [CAREERS](https://webitmd.com/careers)
- [PRIVACY POLICY](https://webitmd.com/privacy-policy)
- [GOOGLE DISCLOSURE NOTICE](https://webitmd.com/google-disclosure-notice)
- [PARTNER PROGRAM](https://webitmd.com/partner-program)
- [CONTACT](https://webitmd.com/contact)

![Location](https://blog.webitmd.com/hubfs/raw_assets/public/Webitmd_January2023/images/location.svg)

###### LOS ANGELES (HQ)

![Location](https://blog.webitmd.com/hubfs/raw_assets/public/Webitmd_January2023/images/location.svg)

###### NEW YORK

![Location](https://blog.webitmd.com/hubfs/raw_assets/public/Webitmd_January2023/images/location.svg)

###### LONDON, UK

![WEBITMD](https://blog.webitmd.com/hubfs/raw_assets/public/Webitmd_January2023/images/footer-logo.svg "WEBITMD")

All Rights Reserved © Copyright 2025 WEBITMD INC

[![instagram](https://blog.webitmd.com/hubfs/raw_assets/public/Webitmd_January2023/images/instagram.svg)](https://www.instagram.com/webitmd/) [![twitter](https://blog.webitmd.com/hubfs/raw_assets/public/Webitmd_January2023/images/twitter.svg)](https://twitter.com/webitmd) [![linkedin](https://blog.webitmd.com/hubfs/raw_assets/public/Webitmd_January2023/images/linkedin.svg)](https://www.linkedin.com/company/webitmd/) [![facebook](https://blog.webitmd.com/hubfs/raw_assets/public/Webitmd_January2023/images/facebook.svg)](https://www.facebook.com/webitmd)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Shelby Catalano",
    "url" : "https://blog.webitmd.com/author/shelby-catalano"
  },
  "dateModified" : "2023-01-27T22:33:02.704Z",
  "datePublished" : "2022-07-21T08:00:52.000Z",
  "headline" : "How the RevOps Framework Supports Business Growth | WEBITMD",
  "image" : [ "https://blog.webitmd.com/hubfs/Imported_Blog_Media/revops-growth-stack-2.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.webitmd.com/growth-marketing/how-the-revops-framework-supports-business-growth",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.webitmd.com/hubfs/Rise-DTC-logo-blk-300-alt.png"
    },
    "name" : "RISE DTC"
  }
}
```