Pipedrive vs. HubSpot: What's The Difference?

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Shelby Catalano
By Shelby Catalano

August 19, 2022

It’s no easy choice to make a decision on the best sales customer relationship management (CRM) software for your business. Not only will this alter everyday processes for a portion of your workforce, but there’s a ramp-up period and learning curve to take into account as well. With all that in mind, it makes total sense you want the leading sales CRM that will make the biggest impact.

Understanding two of the biggest options, Pipedrive vs. HubSpot, and their pros and cons is a great first step toward making that decision. The quick of it is this: for solely sales teams, Pipedrive is your best bet, but for sales and marketing alignment, HubSpot is going to be your star software. 

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Pipedrive vs HubSpot: Key Differences

There’s no doubt about it – both platforms are very user-friendly, but the differences really boil down to what your main priorities are in everyday operation. Functionality is important, so before diving into this list, think about what your business needs most not only today, but looking months and years in the future as well when it comes to Pipedrive vs. HubSpot.

  • Pipedrive has a great mobile app with push notification options for incoming leads across all devices, which is especially helpful for field reps, while HubSpot is a great all-around tool best utilized on a computer with more robust automation options
  • Pipedrive has a cheaper overall price point with only a free trial option, while HubSpot has a forever free CRM option with additional, higher paid price points for more features
  • Pipedrive is a better option if you need a system solely for sales team that need controlled budget, while HubSpot is better for fast-growing teams needing multiple departmental alignment that’s simple and has everything all in one place
  • Pipedrive has a limited number of third party integrations, while HubSpot has more than a thousand with a Salesforce cross-integration capability
  • Pipedrive does not charge a setup fee for packages, while HubSpot does (they usually have a longer onboarding plan that stretches out over a few months)

In terms of their user interface and pipeline management, both CRMs have powerful capabilities and are comparable in providing a smooth UX/UI. Their email integration is also comparable, with real-time tracking and analytics that are invaluable to determining the success of a campaign’s initial feedback – especially on whether a user has taken an action upon retrieval. This is why the final determination for which CRM is best really depends on what your business’s needs are, and whether you have the budget for a focused, smaller CRM vs a larger-scale software. 

Pro tip: Keep in mind if you’re a smaller business and you choose to initially go with Pipedrive, it does integrate with HubSpot! Compare Pipedrive’s free trial and HubSpot’s free sales CRM and survey your team to see which they prefer. This will give you insight and alignment with your team on adoption and long-term strategy.

Which is Best: Pipedrive vs HubSpot?

If you’re a smaller business needing to focus on solely improving your sales function in a controlled budget, Pipedrive is right for you. However, if you wish to unify all your dashboards in one place and have an aim for long-term growth across all your business functions and gain the buy-in, HubSpot is overall the better choice for its usability. When comparing Pipedrive vs. HubSpot, both have value and market share, so take time to look at what resonates most in accordance with your business’s goals and priorities for the year and beyond. 

Even being a smaller business, do not underestimate the power of aligning your sales and marketing teams early. To learn more about this, read more on our blog about getting started with HubSpot marketing tools or how to build a sales enablement strategy for your business. 

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