What Are the Benefits of Marketing Automation?

Is your team getting burned out on repetitive marketing tasks? Are you looking for ways to do more with less? Marketing automation could be the answer you are looking for!

Marketing automation has lots of benefits for your business. Most importantly, it provides you with a personable, scalable way to execute your marketing without expending more resources. But how exactly can automation help you grow? Keep reading to find out!

6 Benefits of Marketing Automation

1. Personalized Content

Automation allows you to segment your leads into several target audiences. For example, if a visitor converts on a page about Search Engine Optimization, you can set up an automated process that serves them content about that specific service. You can also add them to a contact list for future marketing campaigns, as well.

2. Improved Efficiency

Creating and posting social media posts can be a tedious and error-laden process. Automation saves you the trouble of social media suicide by automating the process. For example, creating an automation rule that publishes a social post every time a blog is published can save your team lots of time and effort that could be spent on more important tasks.

But it isn’t confined to social media posting. You can also automate emails, contact record updates, deal stages, and really anything else you can think of.

3. It Enhances the Customer’s Experience

The available markets for goods and services are customer-centered; this means flashy videos, promo codes, and new products will not win you new customers. A product that zeroes on customers’ personal demands needs sales more because the customer is attached to it.

Personalized emails to different target audiences are the ideal way of capturing more conversion rates.

4. Automation Has a Great Return On Investment (ROI)

Automation delivers huge success in a short time. Research shows that ventures that use mechanized ways to convince customers to gain a 77% increase in conversion leads.

High conversion rates are an indicator of a booming business. More customers translate to an increase in revenue for your business.  You can use the customer to re-strategize and update your information. 

5. It is Time-Saving

You can’t be in two places at once, but you can create an automated version of yourself to entertain new leads while you attend to other important matters. When new visitors pop into your site and subscribe to your email list, a workflow will automatically send them a series of personalized emails that will keep them engaged over a long period of time.

6. It Boosts Scalability

Growing a business to great heights is every entrepreneur’s dream. A rapidly expanding company comes with new costs that can eat into profits. Automation is the surefire way of growing while keeping costs minimal; this will help you realize more profit. The software grants you access to customer data, enabling you to improve your customer experience, leading to more leads.

Marketing Automation Can Be a Game Changer

If you were not high on the importance of marketing automation, we believe you are now.

The software enables you to create highly converting information for your potential customers by using their preferences. It also frees time by eliminating manual customer response, and it nets your new customers. To learn more about how marketing automation can help your business, download our free growth stack guide today!