Why Choose HubSpot? The Benefits of a Central CRM For Marketing and Sales

HubSpot is one of the fastest growing MarTech companies around. You’ve probably heard a lot about them and their product. You’ve probably also been recommended to try it by a few different people which is why you’re here.

If you’re asking yourself “why go HubSpot?” you’re in the right place. Here are four reasons for choosing HubSpot:

Why should you choose HubSpot? 

HubSpot has all the tools you need to support and execute your strategy. But as I’ve said before, your tools are not your strategy.

Success with HubSpot depends less on your ability to use its different features and more on your ability to develop an effective marketing strategy before you even sign up.

In order for HubSpot to be worth it for you, your organization needs to be “all in” on inbound marketing and have a working strategy in place. 

That being said, here are my 4 biggest reasons why you should go HubSpot:

1. It Grows With You

At almost $900 a month for Marketing Hub Professional, going with HubSpot is not a cost savings measure; it’s an investment in the future of your business. 

There are other, more affordable, solutions available. You could cobble together a working system made from different pieces and parts and it would do what you need it to – for now. 

I see businesses doing it all the time and it works for some of them. But it isn’t scalable. If your business starts to grow the way you want it to, you don’t want to spend your time searching for a new email platform or marketing automation tool. Get it right the first time.

You won’t experience diminishing returns with HubSpot. Instead, its value will increase  exponentially as your business grows. Here are some of the biggest ways HubSpot continues to provide value over time:

• Endless Integrations – There are currently 1,000+ apps and integrations available on the HubSpot marketplace. No matter what tools your business uses (Google Analytics, Zapier, etc.), there is probably a way to connect them with HubSpot.
• Scalable solutions – Systems cobbled together from different tools that don’t talk to each other are hard to maintain, let alone scale. With HubSpot, you can ditch the workarounds and build scalable processes that won’t break every few months.
• Product Updates – HubSpot has an aggressive approach to product development. They are constantly expanding the different Hubs with more features and UX improvements. Its capabilities are always improving.

2. Marketing and Sales Alignment

Do you know what one of the biggest barriers to marketing and sales alignment is? 

According to a recent survey, a ”Lack of accurate/shared data on target accounts and prospects” is a top challenge for over 43 percent of organizations. This shows just how important data is becoming to marketing and sales departments.

One of the major benefits of using an all-in-one marketing, sales, and service CRM like HubSpot is that you can track and store customer data throughout their entire journey. That data can be easily shared across departments so that everybody has the context they need to get better at their jobs.

By simply opening a contact record, all team members can gain important context, such as:

• Create date
• Original lead source
• Emails opened
• Pages viewed
• Forms submitted
• Workflow history
• Lead status
• Deals associated
• Customer lifetime value
• Help tickets submitted

You can also create shared dashboards where everybody can track monthly progress and get aligned on a common goal.

Marketing and sales alignment is becoming more and more crucial – especially as more businesses go remote. Using a single CRM for your entire organization makes it easier to create alignment between teams and break down interdepartmental barriers.

3. User-Friendly Interface

A lot of businesses make the mistake of opting for CRMs or automation platforms because they are “cheaper and have the same features.”

While those “cheaper” solutions may have the same basic features, they usually aren’t as easy to use. You end up wasting a lot of time and get frustrated trying to do things that take longer than expected – or you find out you can’t do them at all. And that doesn’t even mention the time you have to spend training new employees to use it.

HubSpot’s user interface is easy to use and comes with a minimal learning curve. This gives it a noticeable advantage over competitors that don’t spend as much time on product development or consider the user experience.

If you plan to grow your team, HubSpot requires minimal training and coding skills from your staff. Its intuitive interface paired with drag-and-drop editors make it easy for team members of all experience and skill levels to use the platform.

4. Partner Network

Another big advantage that HubSpot has over its competitors is the huge community of partners and experts they have cultivated over the years.

There are currently over 6,000 partner agencies in the HubSpot partner directory and more freelance workers than I can even keep track of. The pool for additional support when you need it is so deep that you’ll never reach the bottom.

To a HubSpot end user like yourself, this means a few things:

• You don’t have to build a huge marketing team
• You don’t have to hire internally for hard-to-find skill sets
• You don’t have to be a “HubSpot expert” to get value from it

Unexpected challenges will always arise when you’re working with technology. Whether you are going through a website migration, need help with deal-based automation, or just want an on-demand “HubSpot guy” you can call whenever, it’s good to know there is a whole community of users and experts available to help.

Growing Your Business with HubSpot

HubSpot is not the best solution for all businesses. But for businesses that are sold on inbound and strapped in for long-term growth, I can’t think of a better solution.

If you’re ready to get started with HubSpot, download your free HubSpot Onboarding Checklist below or schedule a 30-minute intro call to start the conversation.