Content Marketing is a must! Are you doing it?

Content marketing is proving to be an essential tool if you desire to make a positive sustainable mark in the field of B2B marketing. It is critical that you pay attention to this component and understand its value. This little pondering over will fetch you results that are certainly in your favor as a B2B marketer. All you need is to understand the basics of content marketing and apply it.

It has been found that approximately ninety one percent of B2B respondents were engaged in content marketing. In order to generate content just for the namesake is not going to help anyway. This is the age where quality matters much higher than quantity. The content that is written on your website is not just for Google but also for the users that are on your site and looking to read something of value.

Follow these steps to provide quality content…

• Twitter – you should follow a few important twitter feeds that are particularly connected to your industry so that you stay up to date with the events.

• Google alerts – focus yourself on news sources and blogs that are relevant to your field and gather information from these resources to help you provide quality to your content.

• RSS feeds – RSS feeds often helps a lot. Aim for RSS feeds of key publishers.

• Newsletter – subscribe to a list of email newsletter to collect news and information regarding your industry and use it asbackup to enrich your content.

Although it is very important that your content have a high level of quality and it should be able to hold your reader long enough to make them think about clicking through and turn into a successful lead. Captivating content won’t be of any use unless you practice a few SEO tactics to bring light on it.

Always pay attention to perform SEO to highlight your content over your competitors by paying attention to simple things like :-

• Visibility and selection of right keywords to bring them higher in the internet search results.

• Mark your presence on social media platforms with tweets, likes & shares etc. to grab eyes.

• Always keep an eye on what your competitors are offering and be one step ahead of them.

• Analyze your competitors and layout your content accordingly to divert attention to what you present.

These simple yet effective practices are surely going to turn the tables in your favor as a B2B marketer and will keep you ahead of the game!
Get in touch with our team here at WebitMD if you have any more questions about your content marketing strategy.