Google Adwords Extensions…Things you must know!

Do you know all the power of extensions within Google AdWords? You should!

Los Angeles Internet Marketing – Google PPC Marketing

Review extensions in the beta have been announced by Google AdWords, owing to the growing importance of accolades and endorsements to conversions from the current customers as well as from the past ones. With such review extensions, the advertisers are allowed to add testimonials directly to their ads. For this, you can also pick up from a direct quote or from the summary of an accolade. All types of businesses can make use of the review extensions that are available to English advertising currently. However, especially businesses those have products that do not gather direct reviews, are benefiting from it.

Today, most of the businesses that deal with online marketing already have their seller rating extensions, and thus enable review markup. With this, the review extensions cater to the businesses that have intangibility. This acts as another step for the businesses that do not deal with eCommerce activities, and is in the direction of new advertising.

Also the image extensions that have been announced in June enable businesses to feature images directly in their ads. This helps them create an experience which is all the more engaging. Businesses that are counted in this are not just eCommerce but are of all categories. But some rules have been framed, and have been announced by AdWords. Following are the rules that have been made in this reference:

• Reviews that are high quality would be entertained, and these should be from a reputable third party source.
• It is the sole responsibility of the business to ensure, that it has been granted the permission of using a specific review in their ads. Thereafter you can also link to the site you are endorsing with.
• Human based and automated systems would be used by AdWords for the confirmation of the policy compliance and validity of all the review extensions.

All such advancements in the online marketing have immensely benefited the businesses no matter they deal with online money making or not. The recently announced extensions have made it easy for the business to feature their images without getting into any intricacies.

This blog was written by Mattan Danino, Director of Business Development at WebitMD Inc.

WebitMD Inc. is an integrated Internet Marketing & Web/Mobile Development agency based in Los Angeles and Orange County. Their creative team for web and mobile development utilize the latest in technologies while our Internet Marketing teams are internationally recognized in SEO, PPC, and Conversion Optimization services delivered to our robust clientele. We take a systematic approach to marketing and drive all our strategies by proven internal methodologies. Our client’s feedback over the years in business has always been that we provide an enterprise level marketing solution with a boutique agency feel. We like to keep it that way!