Do you think Google+ improves SEO? We do! Here’s why…

When it comes to an effective SEO strategy, I always advise my friends and colleagues about making full use of resources they already have. This “Let’s just wait and see what happens” is a complete no-way-in-hell attitude for me.  Which is why I understand if you are trying to improve your rankings inside Google then you should utilize Google products like Google Plus.  I have seen many people shun the idea of using Google Plus as a tool for search engine strategy, but I know they don’t have a clear idea about how it improves their SEO results.

Listed below are some ways through which Google Plus will improve your SEO:

• Your viewers may find your Google Plus contents through standard Google search because of the fact that Google Plus allows you to acquire SERP real estate as they’re shown in Google search page results.

• Not only does the Google Plus content hang around gaining more authority and giving higher page rank in search results for a long period of time, but Google Plus posts can also maintain rank infinitely with some posts over a year old in search result pages.

• Google treats Google Plus’s content like any other page on the internet, and it will also index the content giving the page more ranking and eventually giving it a place in Google’s search results. I bet you would want your content indexed and searchable when two thirds of the searches in the US takes place on Google.

• Talk about stunning visuals; Google plus authorship offers you a visual profile in search results. Enable your images to be visible next to the search results by validating your Google Plus profile with sites where you publish.

• When a highly authorized person shares your content, it will improve your authority in the SEO significantly. The social sheet of Google Plus authorship and Google Plus provides a vast range of signals that will probably progress the Social Media Optimization (SMO) of the content and SEO. The interaction between you and your content and others of a higher authority is imperative.

• There is a gradual indication that Google Plus authorship develops your authority and search performances. It has been a marked enthusiasm from Google who gives a higher profile to authoritative contents which is shared many times and plus oned in the same intensity.

• The featured link in the Google Plus post works in such a way that page rank is passed to the page which it links. When you connect a Google Plus page to your website, the process will naturally increase the pertinence of your website and it will help you in the ranking.

• Passing page rank authority to your Google Plus posts and pages can also be done by regulating links from typical websites to Google plus content.

•  “Social signals provide a much better way of filtering out the noise and improving the quality of search results. This is a trend that will continue because it is a much better way of understanding what people really want, which is one of Google’s founding principles.” With Joshua Berg’s comment, the significance of social signals is apparent.

•    To connect every post to the platform, use hashtags#.

These are some of the tips through which you can efficiently utilize Google Plus for SEO.  As I said, use your resources fully and exploit all that is available to you, efficiently and brilliantly.