How To Evaluate the Quality of a Backlink for SEO Strategy

Reading Time: 4 minutes
Jason Patel
By Jason Patel

October 19, 2020

Digital marketing is taking the world by storm. With every business seeking visibility online, having a solid SEO strategy is essential to ensure that brands get high-converting organic traffic to their websites. 

Some companies have in-house teams to handle the campaigns while others choose to outsource. Finding the best SEO company to work with is a challenge that most businesses encounter at first try. Understanding how the digital space works is the first step towards attaining the set objectives for the company. 

Backlinks play a vital role in all this, and one cannot overlook their importance. However, not all backlinks give the desired results, necessitating the managerial team’s need to understand them and how to tell a high-quality one. In this article, we dive deep into the intricacies of backlinks and how to evaluate the quality of the same for the maximal results. 

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Optimize Your SEO Strategy with High-Quality Backlinks

Not all backlinks are the same. Some are more valuable than others. In fact, low quality backlinks can actually damage your SEO in some cases. So when doing your routine backlink audit, it is essential to know which ones are benefitting your SEO and which ones are not. 

 Here are some factors to bear in mind when evaluating the strength of a backlink:

Publishing site 

Each website has a target audience, and a backlink should be posted to a site whose visitors are in line with that target audience. Other than the page relevancy, it is crucial to check the traffic it gets. It is pointless to have a backlink in a site that does not have traffic. 

Anchor text 

Backlinks are typically attached to a keyword that will draw the reader’s attention and entice them to click. The anchor text that one uses should be relevant to the products and services that the business brings to the market. Also, it must apply to the target demographic to ensure that they do not overlook it. 


In any SEO strategy, the content must speak to the audience without beating around the bush. Before attaching the backlink, it is essential to check if the written content resonates with the target audience. This ensures that they will interact with the article long enough to see the need for clicking on the hyperlink attached. 

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When working with backlinks, the anchor text’s placement is pivotal in getting results in the affirmative. For SEO, the backlink should be in the first paragraph, and the anchor text should appear naturally. 

Site Design

The site design is one of the other vital aspects that marketers should pay attention to. Sites with easy navigation should be on the top of the list alongside those that permit users to access multiple devices. Mobile compatibility is among the virtual realm trends that give websites an edge over the others in the same business. 

Get Support From A Top SEO Agency in Los Angeles

Search engine optimization is a highly technical skill set and the rules are always changing. Working with an experienced SEO agency can provide support where you need it most and keep your digital marketing strategy up-to-date.

To learn more about our approach to SEO, download this FREE guide today and don’t hesitate to reach out if you have any questions!

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