Hispanic buying power on the rise

Marketers know that it is important to target US Hispanics which are currently the fastest growing minority group. They spent over $1.02 trillion in 2010 and projected to jump that figure to $1.48 trillion by 2015. There was a study conducted that shows Hispanics are more responsive to online Advertising mediums then other groups. Is your business market ready for the Hispanic community?

The new age of advertising is one must consider cultural factors as well and not just age, gender, geographic location, and language preference. Successful campaigns are those that are targeted at a culture and provoke a message that is appealing to that group specifically. This type of advertising will keep the consumer interested and have them take in the ad message better.

The Hispanic culture is one that is predominate in various parts of the world but mostly popular in the United States. Our agency is based in San Diego, California and we have clients who seek to market their businesses to the Hispanic audience because of the populations that our region has. We have a team of bilingual marketers that work at WebitMD Inc. and have an understanding of the cultural attributes of the Hispanic sector. We offer Multilingual marketing services to clients both in US and abroad.

We recently also launched our sister website www.EspanolInternetMarketing.com that is available in English and Spanish and describes our multilingual marketing services a bit more. Please shoot any questions via email to info@espanolinternetmarketing.com or call us at (800) 601-2990 x5

Buena suerte con su comercialización!