Should You Hire a HubSpot Admin?

These days, lots of businesses are using software tools like CRMs (customer relationship management) to manage contacts, maximize conversions, and streamline marketing processes. There are countless CRM options on the market, but the gold standard is HubSpot. The versatile platform has the power to transform your brand’s marketing and customer data management — but you need to have a deep understanding of its functions to use it correctly. 

If you’re looking to take advantage of HubSpot right now but don’t have the time to learn and manage a whole new tool — which is completely understandable — it can be a great solution to hire a HubSpot admin. This blog will walk you through what exactly a HubSpot admin is, how to hire one, and how they can help you use HubSpot tools to scale your business. 

What Is a HubSpot Admin?

A HubSpot admin is a specialist who’s responsible for managing the day-to-day use of your HubSpot account. They have a deep understanding of the platform and can help you take full advantage of its many features.

Responsibilities of a HubSpot Admin 

The overall goal of a HubSpot admin is to help you efficiently use the platform to ensure easy customer management and streamline marketing and sales processes. These experts have a wide range of day-to-day responsibilities, including: 

• Platform implementation, set-up, and onboarding
• Data migration and integration from other platforms
• Setting up permissions and user roles
• Monitoring, reviewing, analyzing, and reporting data on the platform
• Promoting the platform and training your team on how to use it
• Conducting audits to identify areas of improvement
• Managing your HubSpot properties
• Keeping your portal and data clean
• Researching best practices, new technologies, and trends
• Providing technical support when needed

Do You Need To Hire a HubSpot Admin?

Once you’ve decided to switch to HubSpot, you have two options — have your team manage the platform, or hire a HubSpot admin to take care of things. There’s nothing wrong with handling HubSpot management and optimization in-house, but there’s a danger of spreading your team too thin. Bringing in an expert can improve your results and free up your time to tackle other tasks. 

Consider hiring a dedicated HubSpot admin if:

• Your marketing and sales teams are overwhelmed by the volume of campaigns, data sets, and leads in Hubspot
• You experience a problematic amount of data discrepancies, disorganization, and quality control issues
• Inefficient marketing and sales workflows make it difficult for your teams to deliver the expected results
• Your reporting and analytics are limited, making it hard to obtain insights and make informed decisions
• You are experiencing challenges integrating HubSpot with other tools and platforms
• You are ready to reach out to customers in a meaningful way through personalized messages and content
• You find it difficult to scale your HubSpot operations as your company grows and your needs change
• You experience frequent employee turnover that results in loss of HubSpot expertise
• There is inadequate formal training and onboarding to ensure everyone is utilizing the platform effectively

How To Choose a HubSpot Admin 

The HubSpot admin you choose can be the difference between the success and failure of your marketing and sales efforts in HubSpot. In addition to platform expertise, any ideal HubSpot admin should have:  

Good communication

Strong communication skills will come in handy when it comes to data sharing, explaining technical concepts, and collaborating with your team members.

Excellent problem-solving

HubSpot is versatile and ever-changing. To leverage the platform, you need an expert who can think strategically and tackle challenges as they arise.

Alignment with your company values

This will ensure they fit in with your culture, share your goals, and have a similar work ethic.

Passion for the platform

The right admin should be excited about all things HubSpot, keeping up with platform updates and new features.  

Proven certifications

There are many “specialists” out there who claim to be experts in HubSpot but don’t have the proven experience to back it up. To ensure a potential admin can walk the walk, we recommend choosing a certified HubSpot partner. The HubSpot Partner Program is a community of businesses sharing a deep understanding of HubSpot as well as a commitment to helping their clients find success on the platform. 

Leverage the Power of HubSpot With WEBITMD

When it comes to industry-leading HubSpot admin services, our team at WEBITMD checks all the boxes. We’re a certified HubSpot Platinum Partner, meaning we know the platform well and have helped countless businesses improve their marketing, sales, and operations using HubSpot. 

We don’t use a one-size-fits-all approach, either — we’ll shift our focus to fit your needs. If you’re brand new to HubSpot, we can fully integrate your operations into the platform. If you’ve been at it for a while, we can offer tips and tricks to improve your strategy and assist you with managing your data. Outside of HubSpot, our team offers a full range of marketing services, from content creation to paid media. 

HubSpot can be a game-changer for your business, and at WEBITMD, we’ll help you get there. Reach out to us to learn more!