Whether you are a small business or an enterprise powerhouse, the holiday season is a great opportunity to cash in on sales. Forecasts show that in 2023, retail holiday sales in the U.S. could surpass $1.3 trillion. Is your brand ready to make the most of it?
With a winning holiday eCommerce strategy, you can cut through the noise and make your brand stand out from the fierce holiday competition. You will need a combination of streamlined automation, smart conversion tactics, and strong customer experience. Join us as we discuss the five eCommerce strategies you can use to boost sales during this year's busiest shopping period.
Harness the Power of Abandoned Cart Emails/SMS
Cart abandonment automation is one of the most effective ways of recovering potentially lost sales. It occurs further down the funnel and activates when someone adds an item to their cart but does not follow through with the purchase.
You’ll first need to collect first-party and zero-party data from your website visitors, such as their email addresses, phone numbers, and browsing activity. You can then use this data to send out automated text or email reminders to re-engage potential buyers who have abandoned their shopping carts.
Run Retargeting Ads to Stay on Top of Mind
Retargeting ads are a must-have in your digital marketing arsenal. This is because they involve marketing to prospects who have already visited your website or interacted with your products or services in some way. Research shows that the click-through rate (CTR) of these ads is ten times higher than other ad placements, and retargeted leads are 70% more likely to convert.
Again, the goal here is to use your data. If a customer was browsing a specific category of products, show them similar products in your ads. And if you really want to sweeten the deal, try throwing in a discount or promotion they just can’t pass up.
Leverage Customer Marketing Strategies
While the holiday rush offers a great opportunity to get new customers, it does not mean you should forget about those you have already converted. Customer marketing is all about nurturing your relationships with those who have bought from you before.
Analyze your customers’ past purchases and send personalized suggestions and gift guides with similar products they may be interested in during the holiday season.
Start Early to Catch Early Shoppers
One mistake that we see most brands make is waiting till the festive season starts to make a holiday eCommerce strategy. Buyers start shopping earlier and earlier each holiday season, meaning that you could miss out on the first wave of shoppers if you wait too long.
Savvy brands work on their campaigns early on and drum up excitement with their customers for the upcoming big sales. Consider running teaser campaigns or pre-holiday promotions to build anticipation and entice these early birds.
Keep Your Google Shopping Product Feed Updated
Throughout the holiday season, you’ll need to change your product prices and availability frequently. As you update your product details on your website, make sure these changes are being reflected accurately in your product feed in the Google Merchant Center. This ensures that Google has refreshed item data and everything is accurate, so none of your customers are disappointed.
Need Help With Your Holiday eCcommerce Strategy?
As the holiday season approaches, it's time to polish your digital marketing efforts to drive more eCommerce sales. Remember to use data to unlock the full potential of the tips we have outlined above and leverage it wisely for transformational business growth.
At WEBITMD, we understand what it takes to create a winning holiday eCommerce strategy. In fact, we have been helping numerous brands grow and scale using automation, email marketing, copywriting, paid media, and other digital tactics for years — and we can help you, too. To learn more about our end-to-end growth services, download your free Growth Stack Guide, or contact us today.