5 Content Ideas To Supercharge B2B SaaS Lead Generation

Reading Time: 3 minutes
David McHugh
By David McHugh

October 11, 2023

Generating quality leads and nurturing them into customers is no simple task, especially in a competitive space like B2B SaaS. To get ahead, it takes some out-of-the-box thinking and high-quality content. In this blog, we’re providing you with five data-backed content ideas you can implement to step up your B2B SaaS lead-generation efforts. 

Templates, Playbooks, and Workbooks: Instant Solutions

Content that provides immediate value — in other words, solves a pain point right away — drives some of the best conversion rates. This is why ready-to-use resources like templates, playbooks, and workbooks are some of the strongest types of content for B2B SaaS lead generation. 

While there are plenty of directions you can take this kind of content, some ideas to get you started include:

  • A spreadsheet template for managing a new product launch
  • A step-by-step playbook for creating a content strategy
  • A workbook for diagnosing issues in your sales process

When creating these kinds of assets, remember to keep your buyer personas in mind and tailor your content to solve their unique needs.

Graders or Health Checks: Diagnosing Needs

A key part of successful B2B lead generation is understanding your leads and what they’re looking for. You can use tools like graders and health checks to help prospects identify their own needs, allowing you to position your SaaS solution as the perfect fit to address them.

This diagnostic approach fosters a deeper connection with your leads, which instills confidence in them that your solution is custom-tailored to resolve their pain points. It's the first step towards establishing a mutually beneficial relationship to drive long-term success.

Chatbots and Live Chat: On-demand Support

Chatbots and other live chat tools are invaluable assets for providing prospects with on-demand support. And the numbers agree —  research shows 38% of consumers are swayed towards making a purchase following a chat session, highlighting the influence of real-time assistance. Online shoppers don’t want to wait for their questions to be answered, and chat tools are the best way to cater to the fast demand. 

Implementing a user-friendly chatbot on your website not only enhances the overall user experience but also presents the opportunity to qualify prospects before they connect in person. This can significantly streamline the lead qualification process, ultimately contributing to higher conversion rates, improved customer satisfaction, and increased efficiency for your team. 

Webinars and Video Courses: Comprehensive Education

Most people think content marketing is just about written content — but that’s not actually the case! Video content is a powerful tool in your lead-generation arsenal, too. Webinars offer live or recorded interactive sessions that can attract large audiences, with 20-40% of webinar attendees becoming qualified leads. Video courses, on the other hand, provide structured, on-demand learning experiences ideal for busy professionals.

These educational formats position your brand as an industry authority, fostering trust and credibility. Over time, it enhances lead quality and increases conversion rates.

Utilize WEBITMD's Growth Stack

Wondering how to integrate these strategies seamlessly into your B2B SaaS lead generation process? Look no further than WEBITMD's growth stack. Our end-to-end approach includes content strategy, creation, promotion, optimization, and more. Contact us today to learn more!

Discover the WEBITMD Growth Stack